1967 Alfa Romeo Duetto Spider on 2040-cars

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Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

2024 Alfa Romeo Giulia and Stelvio Quadrifoglio Super Sports close the book

Alfa Romeo is hitting the gas on limited-edition special-edition models of late, as the Italian outfit prepares to get rid of gas entirely. Last year we got the Giulia and Stelvio Quadrifoglio 100th Anniversario editions celebrating the centenary of the four-leaf clover trims, then came Quadrifoglio Carbon Editions celebrating that resin weave, then came Tributo Italiano Editions lauding the home country. Now that the world is closer to the end of the internal combustion Quadrifoglio lineup, Alfa's launched the 2024 Giulia and 2024 Stelvio Quadrifoglio Super Sport models. The Giulia Quadrifoglio Super Sport is limited to 275 units worldwide, 72 coming to the U.S. The Stelvio Quadrifoglio Super Sport is even more limited, rolling out just 175 examples for the world, 52 slated for U.S. purchase. Both are powered by the brand's twin-turbo 2.9-liter V6 making 505 horsepower and 443 pound-feet of torque, shifting through an eight-speed automatic to both axles. It would have been wonderful to get the upgraded engine making 520 hp and the mechanical limited-slip differential offered on the 100th anniversary models, especially since the Super Sports are only priced $140 (Giulia) and $660 (Stelvio) below the centenary editions, but it's not to be. Instead, the Super Sports are enhanced outside with a black Quadrifoglio badge, carbon fiber mirror caps, carbon fiber accents in the grille shield, black Brembo calipers, and dark five-hole wheels that are 19 inches on the Giulia, 21 inches on the Stelvio. Inside, special trim includes red carbon fiber on the instrument panel, center console, and door cards, embroidered headrests, and a steering wheel wrapped in leather and Alcantara.  Designers prepped three exterior color options for the Giulia: Bianco Alfa, Metallic Nero Vulcano, or "Three-layer" Rosso Etna. The Stelvio can be had in one of the latter two, not the Bianco Alfa. The 2024 Giulia Quadrifoglio Super Sport starts at $88,365 after the $1,595 destination charge, representing a $5,400 premium over the standard model. The $95,965 Alfa Romeo Stelvio Quadrifoglio Super Sport runs a stiff $7,000 above the standard four-leaf SUV. Orders are open now, deliveries expected in the fall of this year.

Stellantis wants to outfit cars with AI software to drive revenue

MILAN — Carmaker Stellantis announced a strategy Tuesday to embed AI-enabled software in 34 million vehicles across its 14 brands, hoping the tech upgrade will help it bring in 20 billion euros ($22.6 billion) in annual revenue by 2030. CEO Carlos Tavares heralded the move as part of a strategy that would transform the car company into a “sustainable mobility tech company,” with business growth coming from features and services tied to the internet. That includes using voice commands to activate navigation, make payments and order products online. The company is expanding existing partnerships with BMW on partially automated driving, iPhone manufacturer Foxconn on customized cockpits and Waymo to push their autonomous driving work into light commercial vehicle delivery fleets. StellantisÂ’ embrace of artificial intelligence and expansion of software-enabled vehicles is part of a broad transformation in the auto industry, with a race toward more fully electric and hybrid propulsion systems, more autonomous driving features and increased connectivity in automobiles. Ford and General Motors also are banking on dramatically increased revenue from similar online subscription services. But the automakers face immense competition for monthly consumer spending from movie and music streaming services, news outlets, Amazon Prime and others. Stellantis, which was formed from the combination of PSA Peugeot and FCA Fiat Chrysler, said the software would seamlessly integrate into customers' lives, with the capability of live updates providing upgraded services over time. New products will include the possibility to subscribe to automated driving features, purchase usage-based car insurance or even increase the power of the vehicle with a tune-up to add horsepower. As a baseline, Stellantis generates 400 million euros in revenue on software-generated services installed in 12 million vehicles. To meet the targets, Stellantis will expand its software engineering team of 1,000 to 4,500 in North America, Asia and Europe. More than 1,000 of the expanded team will be retrained in house. Stellantis also announced a new partnership with Foxconn to develop semiconductors to cover 80% of the companyÂ’s needs and simplify the supply chain. The first microchips from the partnership are targeted to be installed in vehicles in 2024.