1959 Alfa Romeo Giulietta 750 Spider Numbers Matching on 2040-cars

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Buyers resent low inventories, prices over MSRP, study says

Vehicle inventory low, vehicle transaction prices high, customers fretting … welcome, J.D. Power, to the era of supply and demand. In a recently published survey from one of the auto industryÂ’s top analytical firms, findings show that customers' satisfaction with vehicle purchases in the United States this year has dipped for the first time in 10 years. The 2022 U.S. Sales Satisfaction Index (SSI) Study found that overall sales satisfaction has dropped to 786 (on a 1,000-point scale) from 789 in 2021. In that year, higher than expected trade-in values softened the effect of new vehicle price increases. But in 2022, on top of trade-in prices shrinking, many dealers elected to charge more than the ManufacturerÂ’s Suggested Retail Price, a factor that did not sit well with buyers. “When dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business," said Chris Sutton, vice president of automotive retail at J.D. Power. Satisfaction among buyers who paid more than sticker price is 757, while satisfaction among those who paid the sticker price or less is 850, the Power report said. The lack of dealership inventory was also a customer irritant, J.D. Power found, a point that automakers and their dealers may want to consider. Many have maintained, or considered maintaining, a smaller inventory in the wake of the pandemic, keeping costs down and driving more customers toward factory orders. Regarding those consumers shopping for electric vehicles, the survey said that more than a third of them “failed to get instruction on EV charging before they left the dealership, which notably affects satisfaction.” Said Sutton, “Salespeople donÂ’t need to show gas-powered vehicle buyers how to fill their tank, but they do need to show EV buyers how to charge their vehicle.” There are positives to the Power conclusions, however, especially for Alfa Romeo dealers. The Italian brand ranked highest in customer satisfaction among premium brands with a score of 833, with Porsche a very close second (831) and Lexus (819) third. Alfa is on something of a roll these days, with its compact Tonale crossover due for release in the spring, and a new sports car in the works. Meanwhile, in PowerÂ’s “mainstream brand”” segment, Buick ranked first with a score of 825, followed by Dodge (816) and Subaru (804), all performing higher than the industry average.

The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.

Alfa Romeo Giulia is going electric

In an interview with Auto Express, Alfa Romeo's CEO Jean-Philippe Imparato revealed a bunch of details about the future of the company and electric vehicles. But the most interesting is that, despite the world's insatiable appetite for SUVs, the Giulia sport sedan will get another generation, and one that's entirely electric. Apparently, the car will be built on the STLA Large platform, one of several EV architectures Stellantis announced back July. Considering that there will be STLA Small and STLA Medium platforms, we're a little surprised that Alfa would go with the big option, since the current Giulia isn't particularly big. It could be that Alfa is aiming for particularly long range from the next Giulia, and maybe even more interior space. We bring up range because the Large platform is said to accept 101-kWh to 118-kWh of battery capacity and up to 500 miles of range. It may also be sharing the platform and development with the future Stelvio, like the current one does with the Giorgio platform. Imparato also talked a bit about the high-performance Quadrifoglio models. The company is definitely still open to them in the electric era, but only if they can make them perform the way they want. That seems unlikely to be an issue for a couple of reasons. One, Imparato told Auto Express that the man who helped develop the Giulia Quadrifoglio GTA is on the team developing STLA Large. The other is that Stellantis has a wild range of motors planned. At the low end will be 94-horsepower motors, but at the other will be 402-horsepower units. There should be a pairing in there that finds a good balance between raw power and finesse, especially when just one makes around 80% of the power of the current Quadrifoglio's twin-turbo V6. Stellantis aims to have its 500-mile STLA Large platform cars, among the others, ready for 2024. Odds seem good that the electric Alfas will start showing up at that time, since the brand is planning to be fully electric in 2027. That will make it the first Stellantis brand to be entirely electric. Related Video: 2021 Jeep Wrangler 4xe plug-in hybrid powertrain feature walkthrough | Autoblog