1959 Alfa Romeo 102/2000 Spyder Converible Project Car on 2040-cars

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Alfa Romeo to launch eight new products by 2018, increase sales to 400K units

Alfa Romeo will go back to being the brand people admire, according to CEO Harald Wester.
After a few streams of news on the various brands in the Fiat Chrysler family, here's the deluge we've been waiting for - Alfa Romeo. The legendary Italian brand is being pointed towards a renaissance, as shown by the brand's five-year plan.

Alfa Romeo won't sully the GTA name by putting it on the Stelvio

Alfa Romeo began celebrating its 110th birthday by resurrecting the heritage-laced GTA nameplate on a track-happy evolution of the Giulia Quadrifoglio. Enthusiasts went wild when they heard the news, but the company warned it's not about to put the GTA name on every model it makes just to capitalize on its popularity. First launched in 1965, the GTA acronym has historically denoted a lighter version of an existing model developed with racing (or, at least, track use) in mind. The recently-unveiled Giulia GTA fits the bill; a Stelvio GTA wouldn't, according to the company. Executives thought long and hard about it and ultimately ruled it out. "GTA is an important name for Alfa Romeo. Frankly speaking, we had a meeting on a Stelvio GTA, but it's just not in line with customer expectations. It has to be the best possible [on the track]. On the Stelvio, we have a higher center of gravity [than on the Giulia], so it won't achieve the same goals," said Fabio Migliavacca, the company's product marketing boss, in a candid interview with British magazine Autocar. His comments suggest the 505-horsepower Quadrifoglio model is as hot as the Stelvio will get in the foreseeable future. There's no indication Alfa Romeo is planning to add a second sedan to its range — its next new model is widely believed to be a smaller crossover — so the GTA treatment will be limited to the Giulia (pictured). This could explain why demand for the car and its two-seater GTAm counterpart has been exceptionally high. The stripped-out, 540-horsepower sedans are limited to 500 numbered units combined worldwide. Alfa Romeo hasn't started taking orders yet, and it had the misfortune of unveiling the model mere days before the Italian government imposed an ongoing national coronavirus quarantine, but it has received more expressions of interest than it has build slots. Migliavacca revealed a majority of the enthusiasts the firm has heard from prefer the more hardcore GTAm over the slightly softer GTA. It's lighter, and consequently quicker around a track. "A lot of people are raising their hands and saying, 'I want to have one,' 'I want to have four,'" he said. "It's truly an amazing reaction considering the timing." Related Video:

2020 Alfa Romeo Stelvio Quadrifoglio exhaust is just as good as you hoped

Alfa Romeos, especially the fast ones, are car enthusiast darlings. As such, you likely already know that the 2020 Alfa Romeo Stelvio Quadrifoglio has a Ferrari-derived twin-turbo V6 making 505 horsepower and 443 pound-feet of torque. What you may not know for sure is how it sounds. And if you watch the video above, you'll know positively that it sounds excellent. Most of the video features the Alfa in Dynamic or Race modes, which open up the exhaust and make the shifts faster and aggressive, among other things such as stiffening the suspension. In these modes, the Alfa growls, howls and everything in-between. It's not a flawless performance, as there are times you get a bit of V6 drone, but when its right, its pipes sound amazing Fortunately for anyone with easily agitated neighbors, or buyers who want to take the Alfa on long drives, it quiets right down in its normal and eco modes. It also starts in the normal mode by default, so you won't wake anyone up if you have to drive off late at night or early in the morning. Certainly in the sound department, the Stelvio Quadrifoglio is a well-rounded performer. Related Video: