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FCA's new Heritage HUB showcases 250 rare Fiats, Lancias and Alfa Romeos

Fiat Chrysler Automobiles (FCA) has opened a new facility near Turin, Italy, dedicated to preserving and celebrating the company's Italian brands, as well as the historic cars each has created. It's bigger than the average Costco, and it houses more than 250 pieces of automotive art, some of which have never been publicly displayed. It's called the FCA Heritage HUB. The HUB building is itself a piece of history. FCA restored the old Officina 81 in Via Plava of the historic Mirafiori industrial district on the south side of Turin. At 161,459 sqare feet (the average Costco is 145,000 sq ft), it's a massive open space that allows for both business and pleasure. In the rafters, photos and text tell the timeline of Mirafiori, but the floor focuses on Fiat, Lancia, Abarth, and Alfa Romeo. Although part of the space is dedicated to the "Reloaded by Creators" vintage restoration sales department, the portion we're interested in is shown in the massive gallery above. FCA says it has more than 250 vehicles on display, and some have never been shown. The "central area," which explores cars from 1908 to 2008, is separated into eight themes, each of which has eight cars. The eight areas include Archistars, Concept and Personalized Cars, Eco and Sustainable, Epic Journeys, Records and Races, Small and Safe, Style Marks, and The Rally Era. Some of the cars featured at the new shop include the Lancia Lambda, the Fiat 500 Topolino A, the Fiat 130 Familiar, the Fiat X1/23, the Fiat Ecobasic, the Fiat Campagnola AR 51, the Fiat 1100 E, the Fiat 124S, the Lancia Delta HF Integral Group A, the Fiat S61, the Lancia Alfa Sport, the Lancia D50, the Lancia Beta Montecarlo Turbo, the Lancia LC2, the Lancia Augusta, the Lancia Ardea, the Fiat ESV 1500 and 2000, the Fiat Barchetta, the Lancia Aurelia B20, the Lancia Fulvia HF 1600, and the Lancia Stratos HF. Check out the gallery and below videos to see the full extent of what the HUB has to offer. Featured Gallery FCA Heritage Hub View 47 Photos News Source: FCA Alfa Romeo Fiat Lancia Automotive History Classics FCA fiat chrysler automobiles

For his last act, Marchionne will outline an EV/hybrid roadmap this week

MILAN/LONDON — Fiat Chrysler (FCA) boss Sergio Marchionne is expected to outline new plans for electric and hybrid cars in a strategy presentation on Friday, aiming to ensure the world's seventh-largest carmaker remains in the race in the absence of a merger. The 65-year-old will present FCA's strategy to 2022, his final contribution to the company he turned around and multiplied in value through 14 years of canny dealmaking. After failing to secure a tie-up he said was necessary to manage the costs of producing cleaner vehicles, Marchionne needs to show the group can keep churning out profits on its own, even as emissions rules tighten, SUV competition intensifies and worries around his succession abound. Marchionne had long refused to jump on the electrification bandwagon, saying he would only do so if selling battery-powered cars could be done at a profit. He even urged customers not to buy FCA's Fiat 500e, its only battery-powered model, because he was losing money on each sold. But Tesla's success and the need to comply with tougher emissions rules have forced Marchionne to commit to what he calls "most painful" spending. "FCA is way behind rivals in terms of hybrid and electric vehicles and they need to hit the accelerator to convince investors they can close that gap," said Andrea Pastorelli, a fund manager at 8a+ Investimenti. Germany's Volkswagen, Daimler, BMW and U.S. rivals GM and Ford have committed to spending billions of euros each in coming years to try produce profitable cars powered by cleaner fuels. FCA needs to present a clear roadmap, just like Volvo Cars, which ditched diesel from its best-selling XC60 SUV, launched a new electric brand and pledged to shift all brands to hybrid by 2019, a banking source close to FCA said, noting: "The tech divide determines winners and losers in the industry." Marchionne has already said half of the wider FCA fleet will incorporate some elements of electrification by 2022, while luxury marque Maserati will spearhead FCA's electrification drive by making all new models due after 2019 electric. But its plans remain vaguer and less advanced than most big rivals and some investors wonder about the capital required to make vehicles compliant, and what share of spending can go to electrification given FCA's numerous demands.

Alfa Romeo range-topping sports car confirmed for 2023 debut

Alfa Romeo's on-again, off-again range-topping sports car is back in the pipeline. Company boss Jean-Philippe Imparato confirmed that a two-door flagship is on track to make its debut in 2023 as a concept whose exterior design will draw inspiration from historic models. "You will see something in that field in terms of sportiness in the first half of 2023. We use one word to define the brand, and it's 'sportiness,'" the executive told British magazine Autocar. He's previously voiced his support for bringing back the dormant GTV and Duetto nameplates. Imparato added that the yet-unnamed model will borrow styling cues from the Tipo 33, though he didn't specify which version of the car he has in mind. Alfa raced several evolutions of the Tipo 33 from 1966 to 1977, and it sold 18 units of a Franco Scaglione-designed supercar with a mid-mounted engine called 33 Stradale (pictured) between 1967 and 1969. We're guessing it's the latter that will provide inspiration. Numerous points remain up in the air, like what will power the car. "For the moment, I have two scenarios: full ICE or full EV," he revealed to Autocar. Regardless, the model "will be very exciting, very selective, and very expensive." It sounds like production will be limited. We're about four months away from 2023, so we won't have to wait long to discover the concept that Alfa Romeo is working on. Executives have toyed with the idea of adding a sportier model to the range for several years, but they have never pulled the trigger. Imparato explained in 2021 that the brand wouldn't release another two-door car until it increased its sales in more mainstream segments of the market. What's changed since then is unclear; the Tonale unveiled in February 2022 is the only new Alfa Romeo released since. (A Dodge Hornet badge-engineered version of the Tonale was revealed this week.) Traveling further back, in 2018 former Fiat-Chrysler Automobiles (FCA) boss Sergio Marchionne announced that the 8C and GTV names would make a comeback on a pair of coupes. The former was presented as having a carbon fiber chassis and 700 horsepower thanks to a gasoline-electric hybrid powertrain built around a mid-mounted turbocharged V6. The latter was also planned as a hybrid, but it would have offered drivers 600 horsepower, and a sketch made it look like a two-door version of the Giulia sedan. Both cars were canned by 2019. Related video: