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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

2023 Alfa Romeo Tonale aims to be the enthusiast's small SUV

Alfa Romeo's lineup will expand by 50% next year thanks to the 2023 Tonale, its new small SUV engineered to take on the voluminous and still-expanding utility segment beneath the Stelvio and its ilk. This new baby SUV packs a minimum of 256 horsepower and all-wheel drive with an optional, performance-oriented plug-in model available.  It's difficult to talk about the future of the automotive industry without acknowledging the spread of electrification and the rise in vehicular ride heights, and Alfa's checking both boxes with the Tonale. The small SUV will now be the brand's entry-level model. That's right; while you weren't looking, Alfa's lineup shrank to just two vehicles: Giulia and Stelvio. The company will add more electric variants in the coming years, including a BEV before the middle of the decade, so while the Tonale may be the first, it's not going to be the only, and while Alfa is adamant that there's a future for Giulia, we're now nearly a decade removed from the days of Alfa showrooms being populated by little coupes, convertibles, hatchbacks and sedans.  The Tonale shares its underpinnings with just about every other small SUV in the Stellantis portfolio. Its largest cousin sold here in the U.S. is the Jeep Compass. We don't have all the numbers for Tonale just yet, but we suspect the only thing it'll really have in common with Jeep's economical compact will be the length of its wheelbase, which slots it into the same class as the Audi Q3, BMW X1, Mercedes-Benz GLA/GLB and Lexus NX. And there's certainly nothing Compass-like about its exterior, which looks credibly Alfa-like. LED lighting is standard; the fancy wheels on the models shown in these photos are not; you'll need the Veloce trim for those.  Alfa's punching up a bit in the cabin too. A 10.25-inch Uconnect 5 infotainment system is standard (the Stelvio's base screen is just 8.8 inches) and paired to a 12.3-inch digital cluster display skinned to look like a vintage Alfa Romeo instrument panel. The Uconnect system is integrated with Alfa Connected Services to enable over-the-air updates and other personalized functionality. Each Tonale can store five individual driver profiles accessible via a single touch and is compatible with wireless Android Auto and Apple CarPlay. But while Alfa promises the Tonale will feel appropriately luxurious for its price point, this isn't aimed at the crowd that wants a soft, distant experience.

The cars of notorious dictators

It's good to be the king, at least until your people have had enough of you. Last week, we brought you famous presidential cars. This week, we're going to the opposite end of the political spectrum, looking at what history's mad men drove throughout their repressive and violent regimes. These dictators were absolutely powerful, and absolutely corrupt. More nightmares for their people than rulers, their iron-fisted control gave them the ability to satisfy any wild desire with nearly limitless funds. While they all splurged on luxury goods, cars were a particular passion of many dictators. Cars make a powerful statement to the public about wealth, status and control. It's how you are presented at ground level to your adoring masses or mortal enemies. A custom luxury car with plenty of armor plating reinforced the specialness and "otherness" of the ruler to friend and foe alike. Muammar Gaddafi, Libya, 1969 - 2011 Lybia's President for Life Muammar Gaddafi fancied himself not just a car enthusiast, but a car designer for the masses as well. He supposedly designed a car called the "Saroukh el-Jamahiriya" or Libyan Rocket. It had a 230-horsepower V6 and the nose and tail of a rocket. He was trying to produce a safer car. What makes it safe car? Tough to say. Not a lot was ever released it. Apparently the el-Jamahiriya did come with airbags and collapsible fenders in case of a collision. A spokesperson said "The invention of the safest car in the world is proof that the Libyan revolution is built on the happiness of man." We'll just have to take his word for it. When he wasn't designing his own cars, Gaddafi was ordering up custom rides, large and small. Besides a heavily armored BMW 7 Series and a Mercedes S-Class stretch limo, Gaddafi had this custom Fiat built at a cost of $260,000. The gold in the trim is real gold (of course) and comes with some touches that are pure Gaddafi. For instance, the Fiat badge was replaced with an outline of the continent of Africa, with Libya cut out in green. Rebels seized the Fiat and Gaddafi's other trappings of power after putting an end to Gaddafi's 42 years in control. Jean-Claude "Baby Doc" Duvalier, Haiti, 1971 - 1986 Jean-Claude "Baby Doc" Duvalier was the second-generation dictator of Hati from 1971 to 1986. He made life hell for his people for 15 long years, starting when his father died when he was just 19 years old. Imagine if Justin Beiber was given a tiny island nation to run.