2020 Alfa Romeo Giulia Sport Sedan 4d on 2040-cars

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Alfa Romeo drops its Giorgio platform as it electrifies for the future

Alfa Romeo, a storied Italian automaker with a tremendous amount of goodwill from the automotive enthusiast crowd, is about to go through yet another major transformation. According to reports, including this one from Automotive News Europe, newly appointed Alfa Romeo CEO Jean-Philippe Imparato told Italian journalists during a roundtable event that all future vehicles from the company would be electrified and built on a new platform known internally as the STLA large-vehicle architecture that will be shared across brands under the Stellantis umbrella. "We are working on the Large platform of Stellantis and we will no longer use the Giorgio,” Imparato said. “We must take advantage of the volumes to take all possible opportunities and bring an EV range to Alfa Romeo, but always with the touch of Alfa Romeo.” That means the well-regarded Giorgio platform that currently underpins Alfa Romeo's only two mainstream products, the Giulia sedan and the Stelvio crossover, will come to an inglorious end. That's a shame. The Giorgio platform didn't just cost Alfa's previous parent company Fiat Chrysler Automobiles millions of dollars to engineer, it also gave the company a duo of vehicles that arguably drive better than anything else in their segments. Forbes reports that the Giorgio platform won't be entirely abandoned, as it will reportedly be integrated into the rest of the Stellantis portfolio in some way. We don't know exactly what that means, but perhaps it lives on in heavily modified form as the basis of crossovers and SUVs like the upcoming Jeep Grand Cherokee, which Jeep calls a completely new platform but one we believe shares engineering with the Giorgio. We also think it will underpin the upcoming Maserati Grecale. As for the future of Alfa Romeo, the next model coming from the brand is the Tonale, which was delayed by Imparato in order to get its plug-in hybrid powertrain just right. Tonale will use a platform shared with current Jeeps. Rumors suggest an even smaller crossover called the Brennero is on the way, also using a hybrid drivetrain. Past that, we'll just have to wait and see — Imparato says new 5-year and 10-year plans are currently being finalized. In any case, we doubt there will be any significant updates to the Giulia or Stelvio as the brand moves all its resources to its electrified intentions. Related video:

2017 Alfa Romeo Giulia Ti Lusso Drivers' Notes | We've got a crush on Giulia

American car enthusiasts have pined over Alfa Romeos for decades. The automaker stopped importing cars to the U.S. in 1995, with only a brief appearance with the beautiful but exotic 8C Competizione. The 4C followed along a few years later, but it too was a niche product, mainly intended to raise brand awareness than raise sales. That's where the Giulia steps in. As a compact sport sedan, Giulia is Alfa's BMW 3 Series competitor. Sure, the Giulia Quadrifoglio might get all the headlines, but cars like the Giulia Ti Lusso and Sport will be the real volume models. This is an extremely cutthroat segment with high expectations when it comes to both luxury and performance. Alfa has been out of the game for a long time, and the reputation it left wasn't exactly the greatest. Alfa Romeo has a lot riding on this car. Associate Editor Reese Counts: I like this car right from the start. It's a looker. While I prefer colors that pop, the Giulia looks wonderful even in this metallic black paint. The proportions are all perfect, and that iconic grille has rarely looked better. If Alfa does one thing right, its the styling. I felt the same way about the interior. The design is all simple and clean. The seats are particularly nice, with Ferrari-esque ribs down the middle. I'm also a big fan of the wood and leather. Only some cheap feeling plastic bits brought it down. This Giulia has a middling transmission, a good engine and great steering. There's some weird low-speed hesitation from the eight-speed that makes it feel like a dual-clutch. Once you're on it, the shifts are quick and smooth. The Lusso doesn't come with paddle shifters. That's fine. Not every car needs them. Buy the Sport if you want that sort of thing. Power and torque come on quick and effortlessly. It feels every bit as its class-leading (four-cylinder) 280 horsepower and 306 pound-feet for torque would suggest. The 5,500 rpm redline comes in quick and abrupt, making me wish it had a little more room to breathe up top. The steering is wonderful. It's quick and precise but doesn't feel jittery. I'd have to drive the competition back to back, but I think this has the best steering in the class. The wheel feels nice in your hands. Some of the other touch points are a letdown, but Alfa got the driving position and controls just right. Not a , but still a . Good engine, better steering.

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt