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Abarth SP 1000 factory restomod entering very limited production

In May 2021, Abarth created a one-off roadster to celebrate the brand's racing history, called the Alfa Romeo Abarth 1000. Based on the Alfa Romeo 4C Spider, this was a factory-made callback to the 1966 Fiat Abarth 1000 Sport Prototipo, a highly successful competition car designed for gentlemen racers who wanted to do more than just show up, but who wanted to win. The UK's Auto Italia magazine tweeted that FCA Heritage chief Roberto Giolito said the carmaker would produce at least five customer units of the new Abarth 1000, with a price of around GBP170,000 each ($228,500 U.S.) Details beyond that must wait for the February issue of Auto Italia, due to hit newsstands on January 6 for UK readers.  If this happens, it could close the circle on what the 4C was originally meant to be. Legend says the idea for the carbon-tubbed 4C should have spawned a hardcore Fiat that channeled the 1966 Abarth 1000. However, since the 4C took many of its cues and much of its technology from the limited-edition Alfa Romeo 8C Competizione, it stuck to being a halo sports car for Alfa Romeo and all other branchings got pruned. Giolito likely reveals more in the interview, seeing as he was head of Fiat and Abarth design from 2011 to 2015. The reboot suits the modern 4C save for the high, 21st-century shoulder line. The 1966 car's low pointy nose, curvy fenders and myriad vents and scoops fit great, and we also dig the exposed roll bar and cut-down rear cowls. For such an expensive restomod, we might have wished for some mechanical changes. It appears there's no change to the 4C's mechanicals, with a 1,742-cc turbocharged four-cylinder sending its 237 horsepower to the rear wheels through a six-speed dual-clutch transmission. As such, this should probably be called the Abarth 1740 SP or 1700 SP rather than 1000, since the original was named after the displacement of the modified Fiat 600 engine it used. The original weighed 1,058 pounds dry and had 105 horsepower; the 2,465-pound production 4C won't feel as spry, but should perform a little better. Once British readers get the skinny from the magazine interview, we should know more.

Alfa Romeo boss targeting Lexus reliability, cheaper future models

J.D. Power's U.S. Initial Quality Study measures an aggregate number of problems suffered by light-duty vehicles during the first 90 days of ownership. In the 2021 survey, the industry average was 162 per 100 vehicles over that first 90 days. Ram topped the charts with the best result, posting 128 problems per 100 vehicles in 90 days. Lexus ranked third, at 144. Out of the top 33 brands measured verifiably according to the methodology — Tesla came with an asterisk — Alfa Romeo finished 29th. In Consumer Reports' 2020 Brand Report Card, Lexus placed fifth out of 32 brands, Alfa Romeo 28th. The Italian carmaker's CEO, Jean-Philippe Imparato, wants to get his brand closer to that Japanese brand. During the first European test drive of the new Tonale crossover, he told Automotive News, "My quality benchmark is Lexus." There's a long way to go, but Imperato believes he knows the route. Doing the same quick work in Italy that Carlos Tavares did with Opel, Imparato — who led Peugeot to being the second-best-selling marque in Europe — has turned Alfa Romeo to profit before the release of the Tonale. He's only been on the job 16 months.  There are customer-facing approaches to improving confidence in the brand. The Tonale sits on the oldest platform in the Stellantis parts bin, the CUSW architecture that rolled out with the Giulietta in 2010, so it stands a better chance of having all of its bugs flushed out by now. The blockchain-enabled telematics recorder keeps what is intended to be a tamper-proof record of the vehicle's use and maintenance, preventing skullduggery about accidents and mileage and sketchy service. Alfa has enough faith in it to offer what's said to be a five-year, 75,000-mile unconditional warranty on the Tonale in Europe. We won't know how the nitty gritty bits hold up until Tonales hit the road, but the goals are admirable.        The reliability push is just one more step in Imparato's re-establishing the market segments, perception, and touchpoints of the Alfa Romeo brand. He told Wheels at the same event, "before we reach for the stars, we must get the basics in order," beginning with "the quality issues," then improving resale values, and then launching more affordable models. The Giulia sedan and Stelvio crossover have been dominated by the Germans they're meant to challenge, and "they are too pricey for Alfisti who would like to trade up from a Giulietta, let alone the MiTo" European subcompact.

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt