Alfa Romeo 1965 Giulia 1600 Super on 2040-cars

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Alfa Romeo goes hatchback-free after axing the Giulietta

Alfa Romeo exited the hatchback segment by ending production of the Giulietta, a Volkswagen Golf-sized model introduced in 2010. It's planning on filling the void in its range with a city-friendly crossover in the coming years. Honored with a heritage-laced nameplate, the Giulietta made its debut in Milan as Alfa Romeo celebrated its 100th birthday. Executives considered selling it in the United States but decided to keep it on the other side of the pond, though its basic platform underpinned the short-lived Dodge Dart. In its home country, the hatchback was positioned as a premium model that reflected the firm's upmarket ambitions. It slotted beneath the Giulia. Stylists made several visual tweaks to the Giulietta during its 10-year life cycle, and they managed to keep it looking relatively fresh. It's a different story inside, where the 2020 model feels about as old as it is. Alfa Romeo's earlier hatchbacks — including the 147 — spawned high-performance variants that still raise eyebrows several decades after their launch, but the Giulietta never received the full go-fast treatment. Over the course of its production run, engine options ranged from a 104-horsepower 1.4-liter turbo four to a 1.8-liter four-cylinder turbocharged to 240 horsepower. Front-wheel-drive was the only configuration offered. Over 400,000 units of the Giulietta were manufactured in Italy between 2010 and 2020. The final example was made shortly before Christmas, according to French website Caradisiac. We don't know what it looks like or where it's off to. Alfa could choose to put it in its collection, or it might send it to an unsuspecting dealer. The news comes a couple of weeks after news that the slow-selling Alfa 4C Spider was among the cars that won't be coming back in 2021. Alfa Romeo Tonale View 9 Photos What's next? Rumors claimed Alfa Romeo would develop a rear-wheel-drive successor to the third-generation Giulietta built on a shortened version of the Giulia's platform. Had it been launched, this model would have undoubtedly become the enthusiast's choice in its segment, especially because the BMW 1 Series went front-wheel-drive. We don't know if the reports were accurate, but what's certain is that a new Alfa Romeo hatchback is not around the corner. Instead, the Giulietta's spot in the range will soon be occupied by the production version of the Tonale concept (pictured above) introduced during the 2019 edition of the Geneva auto show.

Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.

Chrysler appoints new heads of Alfa Romeo and Ram

Chrysler has announced to two key appointments to its senior leadership, both of them taking immediate effect. First up is Reid Bigland, who has been named head of the Alfa Romeo brand for North America. Bigland has served until now as head of the Ram Truck brand, a portfolio he now hands over to Robert Hegbloom, who had served until now as its director.
As a result of the appointments, both Bigland and Hegbloom will take up seats on Chrysler's NAFTA Leadership Team, and Bigland will also join the Fiat Chrysler Group Executive Council - the highest decision-making body in the Fiat Chrysler Automobiles empire.
As per Sergio Marchionne's leadership style, Bigland will continue to serve in two major capacities, maintaining his role as president and CEO of Chrysler Canada. Other senior executives who hold multiple key portfolios include Harald Wester (who serves as the group's Chief Technology Officer and also overseas Alfa Romeo, Maserati and Abarth), Olivier Francois (group Chief Marketing Officer and head of the Fiat brand) and Michael Manley (head of the Asia-Pacific region and the Jeep brand).