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Alfa Romeo 33 Stradale is a fast Alfa, developed fast

Alfa Romeo's 33 Stradale is a gorgeous supercar to simultaneously cap off the internal combustion era of the brand and kick off the electric era. But we did have some questions about it after the reveal, which we brought to Larry Dominique, the senior vice president of Alfa Romeo North America. And he was kind enough to answer a good number of them, revealing some interesting information. One of the first things we wanted to know about was the decision to make such a pivotal car such a clear tribute to the famed Tipo 33 race car from many decades ago. We certainly weren't complaining, but we could easily have seen Alfa doing something more modern or more original. Dominique said that part of the reason was to help with awareness of Alfa and its history, as awareness in general is something the brand still struggles with. So connecting the car with famous motorsports machines could help people understand more of what Alfa is and was. Of course, the Tipo 33 was also a gorgeous car to start with, and as this is among the last gas-powered Alfas, a tribute makes sense. The 33 Stradale's specs also looked shockingly similar to that of the Maserati MC20 supercar, and considering the mid-engine layout, we were expecting that under the curvy exterior, the Alfa would basically be that Maserati. Dominique told us that's not quite the case. Parts of the frame are borrowed from the Maserati, but apparently the engine is a version of the twin-turbo V6 from the Alfa Romeo Quadrifoglio models, not Maserati's Nettuno V6. Apparently some aspects of the active suspension are also taken from the Giulia Quadrifoglio GTA, though neither Dominique nor Alfa's PR representative present had the detailed specifics at the time of the interview. We also learned a few more details about the electric powertrain. The battery pack comes in around 100-kWh in capacity, and it has an 800-volt architecture to support high-speed charging from 350-kW chargers. Beyond that, though, Dominique didn't have anything else to talk about for the electric 33. The 33 Stradale will be fast with 60 mph times under 3 seconds, but it's fast in another way. Dominique told us that this project got under way toward the end of summer and beginning of fall just last year. With final development coming over the next several months, that's a quick turnaround to getting a production car. One thing Dominique wouldn't tell us is how expensive the 33 Stradale is.

Alfa SUV on pace for 2016 launch

While other parts of FCA's five-year plan are reportedly being shifted around, the timeline for Alfa Romeo is holding firm. The Italian brand is now hard at work on its crossover, which arrives after the Giulia sedan. Everything is on schedule for a mid-2016 debut too, according to Automotive News, and US sales would reportedly come late that year or in early 2017. Codenamed Project 949, Alfa's crossover shares its underpinnings with the Giulia and is sized to take on premium entries in the segment, like the BMW X3, Automotive News reports. The model is the Italian brand's first production CUV. The plan for a crossover has been percolating for years, as evidenced by the 12--year-old Kamal concept (pictured above). The Giulia and CUV are two of the eight new models Alfa wants to launch by 2018. In the five-year plan, Alfa execs also discussed two compacts, another crossover, a second midsize sedan, a fullsize sedan, and a specialty product. While not all of these might come to the US, the brand has set a goal to see a dramatic global sales jump to 400,000 units. "We are taking a very hard look at the sequencing of the products that we are launching to make sure that we get the biggest bang for the buck from the utilization of the architecture in terms of volumes," FCA boss Sergio Marchionne said, according to Automotive News. Related Video:

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.