1974 Alfa Romeo G.t.v 2.0 5speed Dual Webers Fire Damage Salvage Title on 2040-cars

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Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Best in Show: 1937 Alfa Romeo 8C 2900B Touring Berlinetta wins at Pebble Beach

PEBBLE BEACH, Calif. — Well over 200 vehicles from 17 countries competed for Best in Show honors at the 2018 Pebble Beach Concours d'Elegance, but there could be only one winner: the 1937 Alfa Romeo 8C 2900B Touring Berlinetta you see above. The deep blue bodywork of the vehicle was first seen at the 1938 Berlin Motor Show, and the vehicle was recently restored to its original show condition. This Alfa Romeo is owned by David and Ginny Sydorick. "This car is one of only five built, and it has recently been completely restored, taking a huge amount of effort and dedication from all those involved," said Sydorick after the win. The '37 8C 2900B Touring finished ahead of a 1929 Duesenberg J Murphy Town Limousine and a 1948 Talbot-Lago T26 Grand Sport Figoni Fastback Coupe for the golden ribbon. This is the third time an Alfa Romeo has won the coveted Best in Show trophy at Pebble Beach, the first an 8C 2900B Touring Spider in 1988 and the second an 8C 2900B Touring Coupe in 2008. Last year's winner was a silver and blue 1929 Mercedes-Benz S Barker Tourer. Related Video: Featured Gallery 1937 Alfa Romeo 8C 2900B Touring Berlinetta: Pebble Beach Misc. Auto Shows Alfa Romeo Automotive History Coupe Luxury Special and Limited Editions Classics Pebble Beach

6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.