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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Stellantis ready to kill brands and fix U.S. problems, CEO Tavares says

  MILAN — Stellantis is taking steps to fix weak margins and high inventory at its U.S. operations and will not hesitate to axe underperforming brands in its sprawling portfolio, its chief executive Carlos Tavares said on Thursday. The warning for lossmaking brands is a turnaround for Tavares, who has maintained since Stellantis was created in 2021 from the merger of Italian-American automaker Fiat Chrysler and France's PSA that all of its 14 brands including Maserati, Fiat, Peugeot and Jeep have a future. "If they don't make money, we'll shut them down," Carlos Tavares told reporters after the world's No. 4 automaker delivered worse-than-expected first-half results, sending its shares down as much as 10%. "We cannot afford to have brands that do not make money." The automaker now also considers China's Leapmotor as its 15th brand, after it agreed to a broad cooperation with the group. Stellantis does not release figures for individual brands, except for Maserati which reported an 82 million euro adjusted operating loss in the first half. Some analysts say Maserati could possibly be a target for a sale by Stellantis, while other brands such as Lancia or DS might be at risk of being scrapped given their marginal contribution to the group's overall sales. Stellantis' Milan-listed shares were down as much as 12.5% on Thursday, hitting their lowest since August 2023. That brings the loss for the year so far to 22%, making them the worst performer among the major European automakers. Few automotive brands have been killed off since General Motors ditched the unprofitable Saturn and Pontiac during a U.S. government-led bankruptcy in the global financial crisis in 2008. Tavares is under pressure to revive flagging margins and sales and cut inventory in the United States as Stellantis bets on the launch of 20 new models this year which it hopes will boost profitability. Recent poor results from global carmakers have heightened worries about a weakening outlook for sales across major markets such as the U.S., whilst they also juggle an expensive transition to electric vehicles and growing competition from cheaper Chinese rivals. Japan's Nissan Motor saw first-quarter profit almost completely wiped out on Thursday and slashed its annual outlook, as deep discounting in the United States shredded its margins. Tavares said he would be working through the summer with his U.S. team on how to improve performance and cut inventory.

Alfa Romeo planning Giulia GTA to rival M3, C63

What do you think of when you see the letters GTA? The Grand Theft Auto video game franchise? The GTA Spano supercar from Spain? Alfa Romeo enthusiasts remember it as the ultimate badge of performance from the Italian automaker, but while it's been over a decade since those letters appeared on a production Alfa, the latest rumors suggest they could be making a comeback in the form of a new Giulia GTA. Those who've been following developments from Alfa Romeo will know that the company is planning a successor to the beautifully angular 159 with a new Giulia to slot in above the Giulietta five-door hatch, and according to Auto Express, a new GTA version is in the works. Tipped to be powered by an upgraded version of the 3.0-liter twin-turbo V6 developed by Ferrari for the Maserati Ghibli, the Giulia GTA is rumored to pack around 500 horsepower (give or take 20 horses) underhood. That would give it a solid output advantage over the 425-hp BMW M3 and 451-hp Mercedes C63 AMG and give Fiat Chrysler Automobiles a performance sedan to challenge the upcoming Cadillac ATS-V and slot in below the bonkers 707-hp Dodge Charger SRT Hellcat. Expect other oily bits to include a dual-clutch transmission and limited slip differential, as well as upgraded brakes, rolling stock and aero components. The last time we saw the GTA badge was on the MiTo GTA concept (pictured above) that appeared at the 2009 Geneva Motor Show. Alfa was said to be considering a 159 GTA, similarly powered by Ferrari, back in 2007, but the rumors didn't come to fruition. The last production model to wear those letters was the 156 GTA that preceded it, with a 3.2-liter V6 that produced 250 hp. The most famous example, however, was the Giulia Sprint GTA produced in the late 1960s... a legend that Alfa appears keen to revive with this new model. Featured Gallery Geneva 2009: Alfa Romeo MiTo GTA News Source: Auto Express Alfa Romeo Performance Sedan alfa romeo giulia