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Acura files for Integra Type S trademark

It's only been a couple of weeks since Acura dropped the news bomb that it was bringing back the Integra. In that time, though, the company has quickly applied to trademark the name "Integra Type S" with the US Patent and Trademark Office. The filing, discovered by CarBuzz, was submitted on Aug. 20, a little less than a week after the Integra revival was announced. Curiously, it's under the category of "Apparel and headwear, namely, caps, hats, T-shirts, shirts, sweatshirts, knit shirts, polo shirts, jackets and vests," rather than automobiles.   It seems unlikely, though, that Acura would trademark Integra Type S for shirts and hats if it didn't plan on building a car to go along with it. So the Integra may come in standard and hotted up versions. The last time Acura offered an Type S in North America, it wasn't officially called that. During Acura's switch to an alphanumeric naming convention, the Integra name was dropped in favor of RSX, built from 2002-06. There, the Type S moniker, while not as hard-core as the previous-generation Integra Type R, still meant a considerable bump in performance. Regular RSX models had 160 horsepower, but the RSX Type S cranked out 200 to 210, depending on the year. The Type S was also available exclusively with a manual transmission, and had improved suspension and brakes. While a similar improvement in hardware would be more than welcome on an Integra Type S, we don't want to get too excited over what could just be a logo on a T-shirt. The wouldn't be the first time in recent memory a carmaker trademarked a familiar name for swag. Earlier this year Nissan trademarked Fairlady Z — the original name for the Nissan Z-car — for usage on anything from cuff links to wall clocks. Meanwhile, Ford stepped in and trademarked the name Skyline for the category of cars and trucks. So Acura should probably just go ahead and get the trademark for cars, even if it doesn't plan on offering it at all.  

Honda celebrates 30th anniversary of the NSX with a look back at how it began

In 1989, the baseball-loving Japanese dipped their bats in pine tar and came to the U.S. to take gigundous swings. That single year launched five legends: Lexus LS400, Infiniti Q45, Nissan 300ZX Twin Turbo, Mazda MX-5 Miata, and Acura NS-X concept. The Chicago Auto Show (!) hosted the global debuts of the Mazda and the Acura. While Mazda celebrates the bygones with the 30th Anniversary Miata, Acura's reminiscing with a look at how the NSX — a car Motor Trend described in 1990 as, "[The] best sports car the world has ever produced. Any time. Any place. Any price ..." — came to be. The development yearbook opened in 1984, a year after Honda returned to Formula One as an engine supplier for the Spirit team, and for the second Williams chassis in the last race of the season. For the first time in the automaker's history, Honda wanted to build a production car with the engine behind the cabin, one that would demonstrate Honda's engineering prowess and "deeply rooted racing spirit." The sports car would also serve as a halo for the not-yet-launched Acura brand. The engineering team built the first test vehicle in February 1984 on the bones of a first-generation Honda Jazz. After four years of formal development, Honda parked the NS-X Concept in a conference room at Chicago's Drake Hotel in February 1989. This is where the media would meet the red wonder before the public show-stand debut. The F-16 Fighting Falcon-inspired coupe was built on the world's first all-aluminum monocoque, and its SOHC V6 ran with titanium connecting rods. Before the press conference, then-Honda president Tadashi Kume got in the NS-X, started the engine, and revved to the 8,000-rpm redline — a noise felt by everyone in the adjacent conference room attending a Ford press conference. Honda's PR man at the time yelled, "Mr. Kume, stop it! They're gonna hear this!" When Kume got out, he asked Honda engineers present why they didn't put their new VTEC technology in the NS-X. (What's Japanese for, "Why didn't the VTEC kick in, yo?!") They told him VTEC had been created for four-cylinder engines. Kume told them to work on a V6 application. More suggestions came from journos who drove the early prototypes at Honda's Tochigi R&D Center, who said the NS-X "could use more power." The development team had grabbed the SOHC V6 from the Acura Legend for the NS-X concept, and it put out 160 horsepower in the luxury sedan.

Race a Type S Concept and an 8-bit 1991 NSX in Acura's new video game

Acura has unveiled a new mobile video game that features a variety of the brand's notable cars from throughout the past three decades. The game is a spin-off of the brand's "Beat That" commercial, and each level is programmed to look how video games looked when the different cars were in production. Players have the option to drive a race car, new and old Acura sports cars, or a crossover. As part of the “Less Talk, More Drive” advertising campaign, Acura has released a series of commercials with the catchphrase, "Beat That." They're meant to demonstrate the company's competitive spirit, and now Honda's luxury brand has brought about a new way to get those fiery juices going. In the same week as the 2020 Chicago Auto Show, Acura has launched "Beat That" the mobile video game. The game has six levels, each of which features a different car. Each race is a time trial, and the graphics are designed in a way that they match the years of the vehicles. Level 1 takes place at the 8-Bit Beach and features the 1991 Acura NSX. Level 2 takes place at the Warehouse Complex and features the 1998 Acura Integra Type R. Level 3 features a Snowy Summit stage an includes the 2020 Acura RDX A-Spec, while Level 3 is at a Grand Prix Circuit with the ARX-05 Daytona Prototype racecar. A 2020 NSX drives on the Super Skyway in Level 5, and the Type S Concept can be driven in a Cyber Tunnel in Level 6.  The only way to reach the next level within the game is to beat a specific lap time designated for each level. Users can play against themselves, or they can send challenges to friends through social media or other chat platforms. To compete against the best of the best, users can click on a leaderboard time and compete against ghost cars from the previous record laps.  To play the game on a mobile device, click here.