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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

Honda planning sub-NSX S2000 successor

Nine years separated the arrival of the original Acura NSX and the Honda S2000. By that time, the NSX was closer to the end of its fifteen-year production cycle than it was to its beginning. The latest word has it that not only is Honda planning a successor to the S2000, but it's not about to wait that long after the new NSX arrives before it's rolled out.
While the S2000 was a front-mid-engined roadster, its successor will, according to the latest from Auto Express (which we are taking with a grain of salt), be a mid-engined coupe - closer, in other words, to the NSX than the S2000. Power would come from a more potent version of the 2.0-liter turbo four developed for the upcoming new Civic Type R, possibly as part of a hybrid system derived from Honda's upcoming Formula One powertain to develop over 400 horsepower.
Whether the new sports car would revive the S2000 nameplate, and whether it would wear the Honda or Acura badge in the United States, remain to be seen. As does its potential production site: while the previous S2000 was built at the same Takanezawa plant in Tochigi as the original NSX, the new NSX will be built at the new Performance Manufacturing Center in Marysville, Ohio. The new S660 roadster, meanwhile, is set to be assembled at the same Yachiyo plant in Yokkaichi as the original Honda Beat.

Honda museum opens at company HQ in SoCal, first public day is next month

You don't see too many ordinary cars in automotive museums, and it makes sense. Rare luxury models, iconic muscle cars and obviously collectible vehicles are far more likely to get preserved and find themselves parked upon a climate-controlled pedestal someday. And yet, even if they may not be as collectible, everyday cars typically strike a stronger emotional and nostalgic chord in all of us. They firmly recall a specific time in our lives; what we were doing and where we were. Even if we never owned the car in question, ordinary cars were bound contribute to the overall landscape of your world.  Which is why finding a museum devoted to ordinary cars such a treat. Now, "ordinary" can have negative connotations, so perhaps "ubiquitous" is better to describe what you'll find in the new American Honda Collection Hall at the company's headquarters in Torrance, Calif. As you can see in the gallery above, there are pristine examples of the Hondas we grew up in, learned to drive in, brought us to college ... and those are just my own personal examples. Of course, there are also decidedly less ordinary examples such as the S2000 CR, Civic Type-R Limited Edition and Acura NSX, but apart from perhaps the latter, it would be rare for you to see such "Radwood-era" cars in a museum. You can also see some of the cars we've actually had the chance to review here on Autoblog: the 1999 Honda Prelude, the 1999 Honda Civic Si, the 1985 Honda CRX Si, and a handful of others.  According to Carl Pulley, who is the steward of the collection, the cars on display are just a taste of what is actually available since space was limited within the Collection Hall that's adjacent to HQ's primary lobby. He'll be able to swap different cars in or adopt a theme such as prominent examples from Honda's motorsports endeavors. Indeed, it isn't just Honda and Acura road cars -- we're just focusing on those because, you know, Autoblog. There are race cars, noteworthy motorcycles and even power equipment such as marine engines, generators and weed whackers.  While most car companies have a collection stored someplace, this one will actually be open to the public on a limited but regular basis. There will be scheduled "Cars, Bikes & Coffee" events hosted at the Collection Hall where people are invited to drive or ride their own piece of Honda history (all makes and eras are still welcome) to show off in Honda HQ's vast parking lot and come inside to check out the Collection Hall.