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Acura considering Vezel-based compact crossover

There's a distinct benefit to automakers having their own premium brand. After all, why develop one vehicle to be sold under one nameplate if you can turn it into two? Especially if a little reconfiguration and some premium accoutrements allow said automaker to charge significantly more for the luxury version. It's a winning formula - for crossovers especially - that Toyota has used to turn the Highlander into the Lexus RX (even if the first-gen RX arrived before the original Highlander), that Ford has used to transform the Edgee into the Lincoln MKX and that General Motors has applied to the Chevrolet Suburban to turn it into the Cadillac Escalade (to name just a few of the many examples out there). And it's one to which Honda and its Acura division are certainly not unaccustomed.
Acura has adapted its Euro-spec Honda Accord into the TSX, the Civic into the ILX, the CR-V into the RDX and the Pilot into the MDX. And now that the Honda Vezel is coming to market, Acura reportedly has its eye on that as well. The idea was first introduced when Acura unveiled the SUV-X concept (shown above) at the Shanghai Motor Show this past April, just a few months after Honda revealed its Urban SUV concept that previewed the production Vezel. At the time, says Automotive News, Acura said it intended to put the concept into production in China for the Chinese market, and it's reportedly moving ahead with those plans. But now that it is, executives are wondering where else they might find buyers for the premium compact crossover.
With the Vezel soon to begin production alongside the Fit at Honda's new plant in Mexico, it wouldn't be a stretch to see the Acura version follow suit. The market does, after all, seem to be heating up with entries like the Audi Q3, BMW X1 and Mercedes-Benz GLA, and we couldn't blame Honda - pardon us, Acura - for wanting a slice of that pie.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

2021 Acura TLX Long-Term Update | Seats look great, feel less so

There's a lot to like about our Acura TLX A-Spec's interior. In particular, I love the vivid red leather upholstery, the satisfying drive mode selector, and the loads of space inside. What I'm not so in love with is the actual design of the front seats. They look great and are quite shapely with the undulating black faux suede inserts and leather piping separating the aforementioned red leather panels. But they're underwhelming when they're under you. My biggest complaint is that the seat bottom is extremely short, and the adjustment for angle is a bit limited. As such, my thighs lack support, and on a long trip, this can become quite uncomfortable. The Acura is far from the only car I've experienced with this issue, but with our car priced over $45,000, it's surprising there isn't more adjustment, or some sort of seat base extender common in sportier cars (most notably BMW). 2021 Acura TLX A-Spec View 51 Photos Also disappointing is the lack of lateral support. The seats look like they have some decent bolsters, but they're very soft and fairly wide apart. As such, they don't do much to keep you in place. And although this isn't the full-force Type S, the A-Spec still has an air of sportiness about it, so it seems like something Acura would want to improve a little. It's not all bad, though. The seats themselves have thick and reasonably soft cushioning, so the parts of you that are supported are comfortable. The adjustable lumbar support is actually quite excellent with the ability to add quite a bit over a large area. Overall, I'm not angry with the TLX's seats, I'm just a bit disappointed. They wouldn't put me off the car, I just think that, for as good as so much else is, it deserves something better. Related Video: