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Acura to climb Pikes Peak with Integra Type S and wildly modified NSX

This year marks the 101st anniversary of the Pikes Peak International Hill Climb, one of the oldest motorsports events in the world. As has been the custom for the past 13 years, Acura will head to the Colorado summit with a fleet of specially prepped cars based on production models. This year, their team consists of two new Integras in regular and Type S flavor, a modified NSX Type S, and a TLX Type S pace car. Of the Integras, the HPD-prepped Type S will be the most eye-catching, as it's wrapped in an anime-style livery. It's an extension of the company's "Chiaki's Journey" web series whose second chapter was released to coincide with the Integra Type S's launch. The second installment features the Pikes Peak race as part of its story line.  The real-world Chiaki is Lori Unser, a fourth-generation driver in the Unser racing dynasty. Her father Johnny raced at the Indianapolis 500, and if you count her extended family of Al, Bobby, and Al Jr., the clan has nine Indy championships under its collective belt. The family also has a history of racing at Pikes Peak, with Louis and Joe Unser competing in the hillclimb way back in 1926. In the Time Attack I division Acura is fielding a wild-looking NSX Type S called the Active Aero Study. We prefer its nickname, Yamabiko, which means "echo" in Japanese but is also the name of a spirit from Japanese folklore that lives in the mountains.  The NSX wears an enormous carbon fiber front splitter and rear diffuser, which by the looks of them extend the length of the car by two to three feet. The one-off aero bits include an active aero rear wing that can be electronically moved to reduce drag on high-speed sections of the course, or deployed as an air brake. At the same time, enough has been stripped out to reduce weight by 200 pounds. More powerful turbos have been fitted to the twin-turbo V6 and the engine software re-written, but Acura did not reveal how much over the stock Type S's 600 horsepower Yamabiko's output might be. The NSX was built specifically to tackle the hillclimb by Crazy New, the skunkworks team of Honda employees that brought us the 800-horsepower CR-V Hybrid. It'll be driven by Honda engineer James Robinson, who holds the current Hybrid class record of 10:01.913, which he set with an NSX in 2020. With Yokohama Tires' trademark Advan black and red livery and lightweight HRE forged wheels wrapped in Advan A005s, it certainly looks the part of a purpose-built Pikes Peak racer.

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

2025 Honda Civic Hybrid confirmed along with new small Acura crossover

Honda made several announcements Thursday regarding both its core band and its premium subsidiary, Acura, giving us a taste of what to expect from both brands in 2024. The biggest news is that Acura will add a new small crossover to the lineup, slotted alongside the Integra sedan. We can also expect updates to the Honda Civic — most notably among them the introduction of a 2025 Honda Civic Hybrid model for the new sedan and hatchback — and less significant updates here and there throughout both lineups.  We know little about this new baby Acura crossover apart from what it isn't, and that's a direct import of the CDX sold overseas. Scratch that notion from your mind entirely. Honda wouldn't comment further, but we suspect the small CUV's fundamental architecture will be shared with the Honda HR-V, though we wouldn't be surprised to see it benefit from a powertrain upgrade. This is not to be confused with the Acura ZDX, which is the all-electric crossover due to arrive just about any day now . The ZDX is larger and shares its underpinnings not with anything of Honda's, but rather GM's Ultium platform. Elsewhere at Acura, we can expect a thorough interior and exterior update of the MDX and "upgrades" to the RDX.  Over at Honda, the long-expected Civic Hybrid is now officially go. It will launch this year as both a sedan and hatchback alongside a broader update that will include new styling elements (teased above) and interior upgrades; expect more closer to launch. Honda said the Odyssey will receive updates for the model year too, but did not elaborate on what to expect from the effort. We expect more on that later in 2024.  Related video: