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Acura Integra's racing hopes hinge on Honda

The 2023 Integra has mostly failed to create the stir from long-time enthusiasts that Acura had hoped it would. However, all is not lost; Acura could perhaps regain some street cred if they took the Integra racing, like they did with the Integras of the 80s and 90s. Brand head Jon Ikeda wants to take the 'Teg to the track, but it all depends on whether the leadership at the American Honda mothership permits it. "We want to race this thing, but maybe the Honda PR and marketing guys might have different ideas," Ikeda told Road & Track. That's because the Integra is largely a 2022 Civic Si with a hatchback form factor and new sheetmetal. Honda already sells a Civic Type R race car in several tunes for various classes in the TC America touring car series. That was based on previous-generation Civic, but in all likelihood will continue the program with the latest gen. A racing Integra, then, would seem redundant. On the other hand, Acura has been highly active in motorsports, from 24 Hours of Daytona-winning IMSA DPi prototypes to NSX GT3 race cars to Pikes Peak hill-climbers. Even Honda's F1 cars were re-branded with Acura livery at last month's U.S. Grand Prix in Austin. And it's not like the Integra doesn't have a long history in motorsports. The nameplate as competed in various North American series from SCCA Pro Rally to IMSA sedan to the Import Drag Racing Championships. Perhaps the most well-known Acura Integras to race, though, were Peter Cunningham's white and neon orange RealTime Racing Type Rs that dominated the SpeedVision World Challenge championships around Y2K. Ikeda has said before that he wants Acura to be the performance brand of Honda, and a rumored Integra Type S is in the works with a more potent engine, possibly a version of the upcoming Civic Type R's mill. "We're the performance division of Honda," Ikeda emphasized to R&T, "So we're not going to shy away from Honda, you know? We're going to just have a little bit more fun." While an admirable goal, the brand will struggle if it's merely the performance arm of Honda. It has to be about performance cars, period. That was part of Acura's magic in the 90s; it offered products that, while sharing components with Honda, were distinct and had their own personalities. The Integra was Civic-based, but it had noticeably better handling, more power, and unique design.

Here's a sneak peek at the 2023 Acura Integra interior

Photos: Zac Palmer / Autoblog DAYTONA BEACH, Fla. — Acura staged its Integra Prototype at a display at the Rolex 24 at Daytona this weekend, inviting enterprising amateur and professional photographers alike to sneak a peak at the interior thanks to the bright Florida sun. The photos you're looking at here are ones we took at Rolex, and they essentially reveal what the 2023 Acura Integra's interior will look like. If you recall from the car's initial reveal, Acura did not show photos of the Prototype's interior. Before we dive too deep, though, we can tell that while the design appears to be final, some of the finer details are still a bit rough. Not all of the plastics, surfaces and badging look final, so don't expect everything you see here to directly port over to production. That said, this is still an awesome sneak peek at the upcoming Integra that we weren't expecting to get. From what we can see here, the interior design seems to take a cue from the Integra's underpinnings, which can be traced back to the sporty Honda Civic Si. Photos posted to integraforums.com show the prototype's dash before Acura's reps covered the upper portion to hide it from view. In them, you can see the mesh air vent design that debuted on the Civic, albeit with a different execution here (that treatment runs the full width of the dash in the Honda). Plus, the touchscreen infotainment rising from the dash is also in plain view. The seats look like Acura's latest seat style as opposed to Civic Si seats, and they even feature a neat two-tone black and white design. What does appear to be a direct Civic rip is the steering wheel, which gains an Acura badge and what looks like the rough outline of an A-Spec badge for Integra duty. We'll note that this likely means that the Integra will be offered in A-Spec trim, just like every other new Acura on sale today. The original Integra was never sold as an A-Spec in the U.S., but the RSX Type S (named Integra outside the U.S.) was available in A-Spec trim. Another difference between the Integra interior seen here versus the Civic is a new door panel design. Very little changes in the rear bench, though, as it's featuring the same drop-down armrest and pair of USB ports for rear occupants. The Integra Prototype is notably longer than a Civic Hatchback, but we didn't see any discernible increase in utility in the back.

Acura Precision Cockpit Concept is much more than a digital gauge cluster

Audi Virtual Cockpit is one of the single best pieces of technology on the market, bar none. It blends beautiful graphics, easy interaction, and loads of information in a way that similar all-digital gauge clusters from brands like Jaguar, Land Rover, and Cadillac can't match. Other brands might not stand even with Audi, but Acura is certainly going to try. The company is demonstrating its efforts at the 2016 Los Angeles Auto Show with the new Precision Cockpit. Like Audi, JLR, and Cadillac, Acura is using a 12.3-inch display in place of a traditional set of gauges that changes color schemes and animations based on the driving mode. A prominent central display joins the digital IP and features what looks like an evolution of the company's current infotainment software. But rather than a knob and dial or physical buttons, Acura is taking a page out of Lexus' book, using a touchpad to control the center display. View 7 Photos But before we lament the touchpad too much, it's worth pointing out how Acura says its arrangement is different. Using something called "absolute positioning," the touchpad behaves more like an actual touchscreen – tap a corner on the pad and whatever's in the same corner of the display responds. In that way, it sounds like Acura is trying to marry a touchscreen with a more ergonomically comfortable interface. Color us curious. Precision Cockpit also stands apart in how Acura optimized it, designing the system with semi-autonomous driving in mind. The company went as far as to use a real-time 3D graphics engine to display what the vehicle's sensors "see" inside the instrument cluster. There's even an advanced vision mode that allegedly shows "cars, pedestrians, cyclists, and other objects – even those obscured from vision – using artificial intelligence to predict future pathways." While Acura is calling Precision Cockpit a concept, the company confirmed in its official release that the Android-based system "will power future production cars." If it comes with all the tech Acura's promoting here, Precision Cockpit stands to be a significant step forward in the digitization of car interiors. Related Video: News Source: AcuraImage Credit: Acura LA Auto Show Acura Technology Emerging Technologies Infotainment Concept Cars Videos Original Video