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Acura built just 91 examples of the ILX last month, here's why

The short life of the Acura ILX has been vexed by one glaringly odd standard equipment choice, mediocre reviews, getting outsold by its competition as it posted slower-than-projected sales and a pledge by Honda to upgrade its supposedly upgraded offering. Therefore, when Automotive News reports that just 91 of the Civic-based Acura sedans were manufactured last month - after a string of production months in double-digits - it would be easy to press the button for the alarm bells.
But that would be hasty, because it is actually the 2013 Honda Civic that is crimping the production pipeline of the ILX. The vastly higher sales numbers of the Honda meant that all three North American plants that produce it needed to crank up output to satisfy dealer inventory needs, including the Greenburg, Indiana plant that makes both the Civic and the ILX. As the classic guns-vs-butter Economy 101 lesson taught us - in which making more of one necessarily means making less of the other - well, the Civic is the gun.
Honda prepared for this eventuality by cranking out the Acuras while it got ready for Civic production. The ILX has held steady at about 500 units shy of company projections every month, and the current inventory represents about 90 days worth of sales. That makes Greenburg's ostensibly low numbers in line with the realities of the ILX, and the situation probably won't change much as Acura gets ready for the improved 2014 ILX.

Hurricane Sandy cost automakers 15,000 vehicles, may have ruined up to 200k

Hurricane Sandy was the largest Atlantic storm in US history, and its total economic impact is just now coming into view. According to Automotive News, Toyota, Chrysler, Nissan and Honda are set to scrap around 15,000 new vehicles ruined by the storm. Nissan alone accounts for about 40 percent of those, with 6,000 Nissan and Infiniti models deeded "un-saleable" due to damage. The company saw 56 dealerships shuttered due to the storm, but 51 of those have since reopened.
Toyota, meanwhile, had some 4,000 vehicles at its Newark port facility, and of those, 3,000 may be scrapped. An additional 825 were dealer inventory when they were ruined. Honda and Acura dealers are reportedly sending 3,440 vehicles to the salvage yard. By comparison, Chrysler weathered the storm fairly well with 825 units destroyed, while Hyundai suffered only 400 lost units and Kia scrapped around 200.
As you may recall, Fisker also suffered some losses, and Automotive News reports the manufacturer saw 320 Karma models damaged beyond repair. Ford and General Motors have yet to come up with estimates, and no automaker has commented on the full cost of replacing the vehicles.

Acura Integra's racing hopes hinge on Honda

The 2023 Integra has mostly failed to create the stir from long-time enthusiasts that Acura had hoped it would. However, all is not lost; Acura could perhaps regain some street cred if they took the Integra racing, like they did with the Integras of the 80s and 90s. Brand head Jon Ikeda wants to take the 'Teg to the track, but it all depends on whether the leadership at the American Honda mothership permits it. "We want to race this thing, but maybe the Honda PR and marketing guys might have different ideas," Ikeda told Road & Track. That's because the Integra is largely a 2022 Civic Si with a hatchback form factor and new sheetmetal. Honda already sells a Civic Type R race car in several tunes for various classes in the TC America touring car series. That was based on previous-generation Civic, but in all likelihood will continue the program with the latest gen. A racing Integra, then, would seem redundant. On the other hand, Acura has been highly active in motorsports, from 24 Hours of Daytona-winning IMSA DPi prototypes to NSX GT3 race cars to Pikes Peak hill-climbers. Even Honda's F1 cars were re-branded with Acura livery at last month's U.S. Grand Prix in Austin. And it's not like the Integra doesn't have a long history in motorsports. The nameplate as competed in various North American series from SCCA Pro Rally to IMSA sedan to the Import Drag Racing Championships. Perhaps the most well-known Acura Integras to race, though, were Peter Cunningham's white and neon orange RealTime Racing Type Rs that dominated the SpeedVision World Challenge championships around Y2K. Ikeda has said before that he wants Acura to be the performance brand of Honda, and a rumored Integra Type S is in the works with a more potent engine, possibly a version of the upcoming Civic Type R's mill. "We're the performance division of Honda," Ikeda emphasized to R&T, "So we're not going to shy away from Honda, you know? We're going to just have a little bit more fun." While an admirable goal, the brand will struggle if it's merely the performance arm of Honda. It has to be about performance cars, period. That was part of Acura's magic in the 90s; it offered products that, while sharing components with Honda, were distinct and had their own personalities. The Integra was Civic-based, but it had noticeably better handling, more power, and unique design.