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2018 Acura RLX refresh packs a new face and NSX DNA

The redesigned 2018 Acura RLX is here, and it's the fastest and most capable sedan the company has ever built. While not all new, there's a host of changes both inside and out, through the two powertrains carry over unchanged. The RLX Sport Hybrid packs a bit of NSX DNA to go along with the new family face. The car will make its full reveal next week at Pebble Beach before it hits showrooms later this year. The first Acura RLX debuted in 2013 as a replacement for the range-topping RL sedan. Sales have been slow, though a slimmed down lineup may help that. Powertrains remain the same, but refreshed styling and the removal of the controversial "beak" grille may help bring in some new blood to Acura dealers. The car comes in two variants, the 310 horsepower RLX with Precision All-Wheel Steer (P-AWS) and the 377 horsepower RLX Sport Hybrid with Super Handling All-Wheel Drive (SH-AWD). That's a lot of acronyms, but there's a lot of tech behind those names. Both models use a 3.5-liter direct-injected V6, though the Sport Hybrid backs that up with three electric motors. It's a similar setup to the Acura MDX Sport Hybrid that we drove in the spring. The RLX P-AWS now sends power to the front wheels through a new 10-speed automatic. Both models get new styling, following on the heels of the updated Acura TLX. The beak is gone, replaced by what Acura dubs the "diamond pentagon" grille. It's handsome and sure to be less divisive than before. In addition to the grille, the RLX gets a new hood, new wheels, and new lighting, with a sea of LEDs lighting up the face. The 2018 model gets three new paint colors to go along with the new bodywork. The RLX Sport Hybrid sits atop the Acura sedan range. As such, standard features include a Krell Audio System, surround view cameras, parking sensors, LED fog lights, remote engine start, ventilated and heated front seats, and heated rear seats and steering wheel. The RLX is available with the AcuraWatch suite of active safety technology. Similar to HondaSense, AcuraWatch comes with automatic emergency braking, lane keeping assist, lane departure warnings, forward collision warnings, adaptive cruise control, and low-speed follow. Unique to AcuraWatch is traffic jam assist. This system works with the adaptive cruise and low speed follow to keep the vehicle moving and following at a set distance in heavy traffic. Look for more photos and pricing later this year.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Here's a sneak peek at the 2023 Acura Integra interior

Photos: Zac Palmer / Autoblog DAYTONA BEACH, Fla. — Acura staged its Integra Prototype at a display at the Rolex 24 at Daytona this weekend, inviting enterprising amateur and professional photographers alike to sneak a peak at the interior thanks to the bright Florida sun. The photos you're looking at here are ones we took at Rolex, and they essentially reveal what the 2023 Acura Integra's interior will look like. If you recall from the car's initial reveal, Acura did not show photos of the Prototype's interior. Before we dive too deep, though, we can tell that while the design appears to be final, some of the finer details are still a bit rough. Not all of the plastics, surfaces and badging look final, so don't expect everything you see here to directly port over to production. That said, this is still an awesome sneak peek at the upcoming Integra that we weren't expecting to get. From what we can see here, the interior design seems to take a cue from the Integra's underpinnings, which can be traced back to the sporty Honda Civic Si. Photos posted to integraforums.com show the prototype's dash before Acura's reps covered the upper portion to hide it from view. In them, you can see the mesh air vent design that debuted on the Civic, albeit with a different execution here (that treatment runs the full width of the dash in the Honda). Plus, the touchscreen infotainment rising from the dash is also in plain view. The seats look like Acura's latest seat style as opposed to Civic Si seats, and they even feature a neat two-tone black and white design. What does appear to be a direct Civic rip is the steering wheel, which gains an Acura badge and what looks like the rough outline of an A-Spec badge for Integra duty. We'll note that this likely means that the Integra will be offered in A-Spec trim, just like every other new Acura on sale today. The original Integra was never sold as an A-Spec in the U.S., but the RSX Type S (named Integra outside the U.S.) was available in A-Spec trim. Another difference between the Integra interior seen here versus the Civic is a new door panel design. Very little changes in the rear bench, though, as it's featuring the same drop-down armrest and pair of USB ports for rear occupants. The Integra Prototype is notably longer than a Civic Hatchback, but we didn't see any discernible increase in utility in the back.