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Acura rejoins with Seinfeld, sponsors Comedians In Cars Getting Coffee [w/videos]

We enjoyed the opening season of Seinfeld's offbeat Comedians In Cars Getting Coffee web series, a video serial where Jerry Seinfeld picked up his friends in some of his classic cars and... chatted. It was a simple premise that offered some genuinely enjoyable moments, even if the 'cars' connection was often a bit incidental. In any case, Acura must have felt the same way, as it has just inked a deal to be the sole sponsor for the series' next season.
Acura, you may recall, already enjoys a relationship with the comedian - Seinfeld starred in the company's 2012 Super Bowl ad alongside the NSX supercar concept. So perhaps it's no surprise that it has signed on to sponsor 24 episodes of the series, due to roll out this year and next. Naturally, with any title sponsorship these days, you can expect to see some integration of the sponsor - in this case, Acura says such measures will involve its new 2014 MDX crossover, integrating "short, contextually relevant ads at the beginning and end of the episode."
Will you watch? For a refresher on Comedians In Cars Getting Coffee, check out a couple of our favorite first season episodes with Michael Richards and Alec Baldwin by scrolling below.

2024 Acura ZDX caught in spy photos

We've got our first look at the 2024 Acura ZDX electric luxury SUV. And as we expected, it's not following in the funky coupe-like tire tracks of its namesake. Instead, it's clearly based on the recently shown Acura Precision EV concept, albeit clearly toned down. The overall profile is pretty conventional, with a relatively upright rear hatchback. But the ZDX does still look fairly sleek with its low roof and quite long nose. And on the topic of that roof, it has the partial floating design previewed on the Precision. The ZDX's nose looks much more blunt compared to the Precision EV, which we don't think is a bad thing, as the Precision was a bit beak-y. And at the back, the rear fenders look more pronounced and the window-sill area is also pushed out further. Again, these don't seem like bad changes to us. Like the Honda Prologue, the ZDX will be based on a GM Ultium platform, likely the version underpinning the Chevy Blazer and Cadillac Lyriq. There's a wide array of motor configurations that could be offered on the ZDX. Since there will be a Type S version, we could see that one getting the Blazer EV SS's 557-horsepower dual-motor all-wheel-drive powertrain. It's hard to say if other versions will be all-wheel-drive-only, or have rear-wheel-drive or front-wheel-drive versions, since all are possible. We should know more when the SUV makes its debut in 2024. Related video:

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.