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Lexus gets top brand marks from Consumer Reports; Ford, Jeep hit hard

Consumer Reports has released its 2014 Car Brand Report Cards, with Lexus again reigning at the top and doing so with the same industry-topping score of 79 that it registered in last year's Report Cards. This year, the institute credited its lineup for being "usually quiet, comfortable, and fuel-efficient," noting it's the only brand on the list "to achieve an excellent average overall reliability score." The Car Brand Report Cars list is meant to rank the best all-around vehicles based on CR testing and reliability results tallied by subscribers it surveyed. Each brand included must have sufficient test and reliability data for at least three models, a standard which left out 11 marques including Fiat, Jaguar, Land Rover and Porsche.
This 2014 Brand Report Cars edition is the first of a new format in which sub-brands have been broken out from their parent brands, with Acura using this year to move up the leaderboard into second place with a score of 75 for its "reliable, well-finished and somewhat sporty models." The top three was rounded out by Audi, climbing from eighth to third by scoring a 74 for "well-crafted interiors, nice handling and good gas mileage." Audi scored highest in the road-test portion, its improved reliability aiding its rise. The top nine was completed by Subaru, Toyota, Mazda, Honda, Infiniti and Mercedes-Benz.
Ford and Jeep weighed in at the other end of the rankings, Jeep taking the lowest overall score in the road tests and hampered by "a mix of spotty reliability." Ford was sunk by reliability issues with its MyFord Touch infotainment system which consumers found troublesome enough to negate its cars earning "solid test scores" for being "very nice to drive." Perhaps the rumored switch from Microsoft to Blackberry's QNX for the next generation SYNC will help them out. Cadillac's score also took a hit for infotainment reasons after it was the leading US brand last year, the CUE system in the XTS dragging Cadillac to the bottom of all General Motors brands.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2017 Acura MDX Sport Hybrid goes on sale in April for $52,935

If you like the hybrid tech of the Acura NSX, but don't need a six-figure, 191-mph supercar as your daily driver, you might enjoy the extra room of the Acura MDX Sport Hybrid. It uses the same SH-AWD system with three electric motors as its racier stablemate – and puts a naturally aspirated 3.0-liter V6 up front – but seats up to seven people. It goes on sale in early April, and Acura has announced a starting MSRP of $52,935. The MDX Sport Hybrid starts at $7,910 higher than the base, front-wheel-drive MDX, but only $1,500 more than the comparably equipped, non-hybrid MDX SH-AWD. It offers 31 more ponies, for a total of 321 peak horsepower and of 289 pound-feet of torque. It's less expensive than the other Acura to use the Sport Hybrid system, the RLX sedan, which starts at $59,950. (That car incurs a price premium of $5,500 over its P-AWS-equipped FWD base model; there's no non-hybrid AWD RLX.) The MDX Sport Hybrid gets an EPA-rated 26 mpg city, 27 highway, and 27 combined. Compared to the conventional MDX SH-AWD's 18/26/21 mpg rating, its biggest fuel economy gains are to be found in city driving. The Sport Hybrid's figures are even slightly better than the 25/26/26 mpg Acura expected when the car debuted in New York last year. The MDX Sport Hybrid should be fairly entertaining to drive, too, at least for a utility vehicle. It's Acura's most powerful SUV to date, and it offers four driving modes: Comfort, Normal, Sport, and Sport+. A seven-speed dual-clutch transmission handles the gear changes, but the driver can take control via a pair of paddles on the back of the steering wheel. The SH-AWD system's torque vectoring feature promises to help make the MDX proficient in the twisty bits, too. Related Video: