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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

There was once a Honda Civic named the Honda Integra

So it turns out there was a Honda Integra that was actually a Honda Civic. This as opposed to the Honda Integra we already knew about that was just like our Acura Integra but with Honda badges sold in different markets. We noticed the oddity while crawling about used car listings (as one is wont to do). A sedan popped up that looked suspiciously like a mid-90s Honda Civic, but there was a shiny Integra badge on the back of it. Surely, this must be somebody’s idea of being funny, right? Wrong. The Honda Integra SJ exists, and itÂ’s essentially a rebadged Honda Civic Ferio. Or "Civic Sedan" as we knew it here. In other words, that means Honda sold two Honda Integras at the same time. One of them was the Integra that we all think of upon hearing the Integra name. The other was just a Civic Ferio that was half-prettied up to increase its appeal. After all, the Integra name was luxury. Maybe you already knew all of this, but the lack of definitive information online and presence of this car for sale prompted us to do a little research. In case you were wondering, SJ stands for Sedan Joyful, so this carÂ’s full name is the Honda Integra Sedan Joyful. It was sold as such from 1996-2001 in Japan. Its mini Wikipedia entry indicates that Honda created the SJ to bring a formal sedan to the Integra range. ThatÂ’s a bit weird, though, as there was literally an Integra four-sedan at the time. You could even get it as the hot GS-R version in the United States. Japanese buyers were even luckier, as Honda offered a sedan version of the Integra Type R there. Since the Integra SJ was a rebadged Civic Ferio, it came with the same equipment and engine. The 1.5-liter D15B four-cylinder engine was being used in the Ferio at this time, so thatÂ’s what the Integra SJ was rocking. ItÂ’s one of HondaÂ’s SOHC VTEC offerings, and it made a very respectable 128 horsepower. The D15B wasnÂ’t as potent as an engine like the B16A2 found in the 1999-2000 Honda Civic Si sold here that put out 160 horses, but it was also down one camshaft. Only the intake valves are affected by the cam here, which results in less power than the DOHC VTEC engines. All that said, the engine still revved to 7,200 rpm, and its power is respectable for the size of car.  ThereÂ’s a third name for the Civic Ferio/Integra SJ, as well. If you go to Thailand, you may come across the Isuzu Vertex, which is yet another rebadged Civic Ferio.

Acura Precision EV Concept reveal predicts the future at Monterey Car Week

Monterey Car Week is getting into full swing, and Acura showed up with its new Precision EV Concept. Acura makes it fairly clear that this concept isn’t a preview for any particular future electric SUV, but instead is showing it as an example of what the companyÂ’s design themes will be for all upcoming EVs. The exterior is striking from the first glance as it wears a new-for-Acura Double Apex Blue shade of paint with a matte finish. AcuraÂ’s designers say the car's shape was inspired by luxury Italian power boats. As is the case with many new EVs and EV concepts, the exterior lighting is as integral to the design as anything. The Pentagon grille weÂ’re accustomed to seeing on Acuras is replaced with a light-up fascia that mimics the look and shape of AcuraÂ’s regular passthrough grille. YouÂ’ll also notice the patchy lighting in the corners of the front and rear bumpers, and Acura is calling this “Particle Glitch” lighting that is meant to look like the spokes on the 23-inch wheels. Both the headlight and taillight designs look like an evolution of AcuraÂ’s “chicane” light signature seen on current production cars. While Acura says this SUV isnÂ’t a concept for a specific car, it sure looks like it could serve as a preview to the brandÂ’s first electric SUV based off the Honda Prologue. Acura has previously said that its version of the Prologue would come in 2024, and it mentions that the design language you see here would first be witnessed in that SUV. Things look and feel a little less real when you step inside the Precision EV Concept. Acura says it was inspired by a Formula 1 cockpit and features lots of recycled/sustainable materials. You sit low down. And a yoke steering device replaces a traditional steering wheel — we genuinely hope this stays in the concept and never makes it to production. Two drive modes, a manual driving mode and an autonomous driving mode, change up the cabin. The “Instinctive” drive mode leaves the yoke in place, allowing you to drive and control the car. It brings up racing style instrumentation and makes all the in-cabin lighting red. Meanwhile, “Spiritual Lounge” mode transforms the Precision EV Concept into an autonomous vehicle, retracting the steering yoke and projecting underwater animations on the various screens. Speaking of those screens, Acura calls this a preview of a new infotainment system. ItÂ’s a super-wide, curved screen, and itÂ’s a touchscreen.