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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

2021 Acura TLX vs. luxury sedans: How they compare on paper

The 2021 Acura TLX has been revealed, and it looks superb. We also have a handful of hard numbers, so you know that we've got to take a look at how they compare to the competition. As we only have numbers for the base turbocharged four-cylinder model, we're only looking at similarly equipped competitors. And with the small to midsize luxury sedan segment burgeoning these days, we've selected a mix of rear-drive, front-drive and all-wheel-drive options to compare to this front-drive-based sedan. You can see the raw numbers below, and a summary of them under that. Engine and transmission The Acura's base engine is a turbocharged 2.0-liter four-cylinder, just like the vast majority of cars in its segment. It's an especially powerful base engine, though, with 272 horses. That tops every base engine in this group, and is only topped by Volvo's mid-range turbocharged and supercharged four-cylinder that makes 316 horsepower. Its torque rating is strong, too, falling short of the aforementioned Volvo engine and the BMW four-cylinder. You'll note that we've included two four-cylinder engines for the Audi and the Volvo. With the Audi, the entry-level engine is seriously underpowered versus the competition, whereas the higher-output version is more comparable, so we felt it should be included. As for the Volvo, since the turbo and supercharged engine isn't quite comparable to each of these model's six-cylinder alternatives, we felt it should be mentioned, here. Many of these cars have substantially more powerful alternatives available, including the Acura. The Acura will have a twin-turbo 3.0-liter V6, but we have no specifications for it. It will face off with the 382-horsepower BMW M340i, 400-horsepower Volvo S60 T8 hybrid, 365-horsepower Genesis G70 3.3T and 349-horsepower Audi S4, among others. The Acura is available with either front-wheel drive or all-wheel drive, and every version gets a 10-speed automatic, giving it claim to the most gears. All the other cars here make do with an eight-speed automatic. The Genesis G70 is the sole offering with a manual transmission, something that's offered on the Sport trim with upgraded brakes and a limited-slip differential. The Audi is unique in making all-wheel drive standard. On the Volvo, all-wheel-drive is only available if you upgrade to the higher-output engine, another reason why we wanted to include it. Size On the outside, the Acura is the largest, or more specifically, the longest.

2016 Acura ILX First Drive [w/video]

Luxury carmakers love getting 'em when they're young. Sure, it takes older, well-heeled buyers to move high-margin flagships like S-Classes, 7 Series, and LSes, but to borrow from the late, great Ms. Houston, the children are the future – specifically, the ones buying entry-level sleds like the Audi A3 and Mercedes-Benz CLA. Since youthful buyers tend to cultivate lifelong patterns of loyalty (and thus, spending), Acura has invested effort in shoving its entry-level ILX into more upmarket territory. "The ILX was originally conceived during the recession," one Acura executive admitted during the launch of the facelifted 2016 model, conceding that the original compact sedan's priorities were biased towards economy, not plushness. Because Acura originally didn't see the $30,000-ish competitors from Audi and Mercedes coming, they didn't think twice about equipping the base, prior-gen ILX with rather uninspired styling and a meager 150-horsepower engine, the combination of which made it more of a glorified Honda Civic than a contender for European power players. What's an aspiring Japanese automaker to do in 2015's golden age of affordable luxury? If you're Acura, you scramble to release a mid-cycle upgrade to elevate the ILX's status. Upmarket Moves: Fresher Skin And A Friskier Soul With its ho-hum sheet metal, the outgoing ILX simply couldn't stand up to its more crisply styled competitors. The 2016 model comes to the rescue by adding Acura's signature "Jewel Eye" row of LED headlights, which joins a reworked grille and fascia to form a more aggressive front end that's been moved lower and wider. A redesigned rear deck incorporates new LED taillamps, while the ILX's proportions now boast a more hunkered-down stance. The look is sexier (especially thanks to those glimmering headlights), though the stodgy, Buick-like character line and rear haunches remain. Inside, a new multimedia and navigation system brings a level of modernity to the cabin, with an eight-inch upper display and seven-inch lower touchscreen gracing Premium and Tech Plus models. A multi-view rear camera is standard on all ILXs, and the Premium gets a seven-speaker sound system while the Tech Plus receives a 10-speaker ELS premium audio setup. Acura's new Navi link feature enables iPhones to display navigation functionality on the car's screen using a $99 cable kit and a $60 app, offering an affordable way to know where you're going. The kit was not available on the models we drove.