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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Honda marks 20 million vehicles made in the USA

Japanese automakers manufacturing in the United States is nothing new. But it was in November of 1982 when the first Honda Accord rolled off the assembly line in Marysville, OH. It was the first Japanese vehicle assembled in the US, and in the nearly 32 years since, Honda has made 10 million Accords here for a total of 20 million cars manufactured in America - enough to span from New York to San Francisco twenty times. It's that double landmark which Honda is now celebrating.
Honda has come a long way in those three decades, keeping that original plant in Marysville on line while expanding to three more - in East Liberty, OH; Lincoln, AL; and Greensburg, IN - with a fifth plant (the Performance Manufacturing Center) opening on the same site in Marysville to build the Acura NSX next year. It also builds engines in Lincoln and in Anna, OH, and automatic transmissions at Russells Point, OH, and Tallapoosa, GA.
Between those seven sites, Honda produces 11 different models, including the Accord, Civic, Crosstour, CR-V, Pilot, Odyssey and Ridgeline as well as the Acura ILX, TL, RDX and MDX. Production keeps on ramping up as Honda produced a record 1.3 million vehicles in the US last year, 95 percent of which are sold in the US. Scope out the details in the press release below and click the image above to see it all laid out in a handy infographic.

Heritage-inspired Long Beach Blue joins the Acura NSX's color palette for 2021

Acura announced it's expanding the NSX's color palette with a heritage-inspired hue named Long Beach Blue for the 2021 model year. The color was inaugurated during the 2002 model year by the first-generation NSX. Shake the thoughts of the Pacific Ocean and its sandy beaches out of your head; the color is named after the Grand Prix of Long Beach, which Acura sponsors, not after a surfing spot. It joins other motorsport-themed colors, including Indy Yellow and Thermal Orange, and is a reformulated version of the first Long Beach Blue released some 18 years ago. It looks a little bit lighter than the color that inspired it, though it's just as eye-catching. It doesn't sound as if Acura is making any major mechanical modifications to the NSX for 2021. Power still comes from a gasoline-electric hybrid drivetrain that consists of a twin-turbocharged 3.5-liter V6, a nine-speed dual-clutch automatic transmission, and three electric motors. The system's total output checks in 573 horsepower and 476 pound-feet of torque, and the NSX reaches 60 mph from a stop in three seconds flat.  Acura will begin delivering the 2021 NSX in early 2021, and pricing starts at $159,145 once a mandatory $1,995 destination charge enters the equation. 130R White, Curva Red, and Berlina Black are the only colors included in the aforementioned price. Enthusiasts who want Long Beach Blue will need to pony up and extra $1,000 for it. Colorful past Acura offered the original Long Beach Blue from 2002 to 2005. It replaced Monaco Blue Pearl, which was offered in 2000 and in 2001, but buyers shunned it. Only 88 cars were ordered in Long Beach Blue, according to the company's archives department, so it's one of the rarest first-gen NSX colors. Time will tell if it's more popular in the 2020s, or if it will be remembered as one of the rarest second-gen NSX colors, too.