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Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

Acura NSX electric revival? 'I would bet on it'

This year marks the end of the Acura NSX as we know it. Its swan song, the 600-horsepower 2022 Type S, saw only 300 made for the U.S. market, and all of them sold out in 24 hours. It's barely disappeared over the horizon, but Acura's V.P. and brand officer is already previewing the NSX's third act. Speaking with Nikkei Asia, Jon Ikeda was asked whether a third generation NSX was forthcoming. "I would bet on it," he said. Ikeda also predicted that if the wager lands in his favor, "it's going to be [all-]electric." This falls in line with statements Ikeda made a year ago. At the time, he explained that the NSX emerges when parent company Honda wants to make a statement: The first generation was Honda's vision for an F1-derived petrol-powered supercar; the second generation arrived as an affordable hybrid halo car in the age of gasoline-electrics. He didn't elaborate on the third generation's powertrain back then, but this time Ikeda was more adamant about electric power.  Part of Ikeda's certainty, the article states, comes from global CEO Toshihiro Mibe's commitment to electrify Honda's lineup. Soon after taking the top job in April 2021, Mibe announced plans to convert Honda's entire lineup to EVs and hydrogen fuel cell vehicles by 2040. As for what kind of car an electric NSX would be, Ikeda has some ideas. "It won't be just about straight lines," he told Nikkei Asia. Blistering acceleration is already common in the electric supercar world, so Acura would need to bring something novel to the table. Ikeda wants the NSX to be a technological showcase for ultimate handling as well, something the outgoing NSX did with its driver-focused Super Handling AWD system.  We've long bemoaned how the new breed of electrified supercars have incredible specs on paper, but somehow don't feel as engaging to drive. That's a niche Acura could fill. In the often contentious give and take between American Honda and Honda Motor's engineering departments, the Japan mothership tends to win out. However, these days Honda barely sells anything beyond kei cars in Japan. It's up to leaders like Ikeda and those who understand the U.S. market to drag the company toward the performance-minded engineering philosophies Old Man Soichiro founded his business on. Related video:

2023 Acura TLX adds a couple of service amenities, price increases

The Acura TLX busted out an all-new second generation for the 2021 model year, one-upping that with a TLX Type S, and ringing the bell with the TLX Type S PMC Edition for the 2023 model year. With the fireworks still echoing from all that, 2023 will be an otherwise quiet year for the sedan range. The upgrades are service oriented, the automaker throwing in three years of AcuraLink and the Security and Remote packages free. The Remote Package can speak directly to the car with commands like remote start and stop or lock and unlock, or owners can give the car commands through Amazon Alexa Auto. Alerts like Find My Car and Stolen Vehicle Locator can keep tabs on the car's location, worried parents can keep tabs on teens with features like Geofence Alert and Speed Alert. The Security Package handles matters like crash notifications, calls to emergency services, and roadside assistance. Acura's also added its Maintenance Package to the stock offering. This gets two years or 24,000 miles of scheduled maintenance like oil changes and tire rotations. Any remaining balance can be transferred to a new owner if the car is sold before the time or mileage limits are reached. Finally, it's not mentioned in the press release, but the 2.0T in base spec with SH-AWD and the 2.0T with the Technology Pack and SH-AWD are missing from the 2023 price list. That leaves eight models in the range thanks to the addition of the PMC Edition.  Prices for the holdovers are up, surprise, surprise. MSRPs for the 2023 TLX range, including the $1,095 destination charge for the standard sedans and the $1,995 destination charge for the PMC Edition, and the changes from 2022, are: TLX 2.0T: $40,745 ($750) TLX 2.0T Technology Pack: $44,745 ($750) TLX 2.0T A-Spec Pack: $47,495 ($750) TLX 2.0T A-Spec Pack SH-AWD: $49,695 ($750) TLX 2.0T Advanced Pack SH-AWD: $51,945 ($950) TLX 3.0T Type S SH-AWD: $56,445 ($1,650) TLX 3.0T Type S SH-AWD with Performance Wheels and Tires: $57,245 ($1,650) TLX 3.0T Type S SH-AWD PMC Edition: $63,995