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Acura launches NSX colorizer on Facebook

Automakers typically wait until their new car is actually released to roll out an online configurator interface, but Acura isn't waiting around. Instead it has launched a configurator for the upcoming NSX that's still in the concept phase.
Well, sorta. The online tool launched on Facebook in question isn't a full configurator in that it doesn't let you swap the wheels, install any options or even look into the cabin, let alone customize it. What it does let you do is view the NSX concept from one of three angles and select a color from either an array of presets or from anywhere in the RGB spectrum. We settled on the deep metallic green hue above - what color would you choose?

Heritage-inspired Long Beach Blue joins the Acura NSX's color palette for 2021

Acura announced it's expanding the NSX's color palette with a heritage-inspired hue named Long Beach Blue for the 2021 model year. The color was inaugurated during the 2002 model year by the first-generation NSX. Shake the thoughts of the Pacific Ocean and its sandy beaches out of your head; the color is named after the Grand Prix of Long Beach, which Acura sponsors, not after a surfing spot. It joins other motorsport-themed colors, including Indy Yellow and Thermal Orange, and is a reformulated version of the first Long Beach Blue released some 18 years ago. It looks a little bit lighter than the color that inspired it, though it's just as eye-catching. It doesn't sound as if Acura is making any major mechanical modifications to the NSX for 2021. Power still comes from a gasoline-electric hybrid drivetrain that consists of a twin-turbocharged 3.5-liter V6, a nine-speed dual-clutch automatic transmission, and three electric motors. The system's total output checks in 573 horsepower and 476 pound-feet of torque, and the NSX reaches 60 mph from a stop in three seconds flat.  Acura will begin delivering the 2021 NSX in early 2021, and pricing starts at $159,145 once a mandatory $1,995 destination charge enters the equation. 130R White, Curva Red, and Berlina Black are the only colors included in the aforementioned price. Enthusiasts who want Long Beach Blue will need to pony up and extra $1,000 for it. Colorful past Acura offered the original Long Beach Blue from 2002 to 2005. It replaced Monaco Blue Pearl, which was offered in 2000 and in 2001, but buyers shunned it. Only 88 cars were ordered in Long Beach Blue, according to the company's archives department, so it's one of the rarest first-gen NSX colors. Time will tell if it's more popular in the 2020s, or if it will be remembered as one of the rarest second-gen NSX colors, too.

Honda trademarks 'CDX' nameplate

Less than two weeks ago, we discussed the possibility of an Acura-badged version of the sure-to-be popular Honda HR-V. Now, Acura has gone ahead and registered a new trademark that fits in perfectly with its two other crossovers, the RDX and MDX. Our friends at Auto Guide report the company has reserved the name "CDX" with the US Patent and Trademark Office, with the trademark covering "automobiles and their structural parts." While it's true that these kinds of trademarks are filed regularly, the timing in this case is indicative of something more than simply covering bases. After all, it seems very, very unlikely that we'd have comments from Acura on a premium version of the HR-V on February 5 and a trademark filing for a name that fits the brand's CUV nomenclature less than two weeks later, only for it to not go ahead and build an actual vehicle. Adding to that logic is the simple fact that the compact CUV market, both on the premium and mainstream level, is arguably the hottest in the auto industry right now, and it seems like a virtual guarantee that we'll see an HR-V wearing the Acura CDX name in the not-so-distant future. Should that come to pass, look for the CDX to challenge the near-premium Buick Encore, as well as a potential compact CUV from Infiniti. Featured Gallery 2016 Honda HR-V View 25 Photos News Source: Auto GuideImage Credit: Honda Government/Legal Acura Honda Crossover Economy Cars Luxury trademark honda hr-v