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Acura teases 17 seconds of the NSX on Vine and Instagram

Acura won't roll out the prototype NSX until August 4 when it shows up at Mid-Ohio Raceway for the Honda 200 IndyCar race, and the genuine production car isn't scheduled to arrive until 2015. Acura will, though, make the car a Vine and Instagram video star with snippets of the mid-engined roarer lapping the test track in both the dry and the wet.
After unleashing a six-second loop on Twitter's video service yesterday, it gave fans a bit more by uploading a nine-second clip on Instagram of the coupe throwing up rooster tails and sliding around bends. Best of all is the sound - it's like no Acura you've ever heard outside of a race track. You can check out both videos below.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

2021 Acura TLX A-Spec Long-Term Wrap-Up | Not-so-long-term car

Been wondering what ever happened to our long-term 2021 Acura TLX A-Spec test car? Wonder no more, for we have answers to share with you in our long-term wrap-up. Last we updated you on our bright Apex Blue sport sedan, it was experiencing electrical gremlins aplenty. We weathered odd issues — random shifts into Park while stopped, infotainment glitching — the car simply decided to not start one day. This led to it being flat-bedded to the Acura dealer where it stayed for an abnormally long time. It was just over two months to be exact. The problems were ultimately determined to be from water intrusion to the fuse box, and some of the wait was for parts that had become corroded due to water being where it absolutely shouldnÂ’t be. Of course, our first question was, how did water get into the fuse box? Acura didnÂ’t have an obvious answer for us at first, but donÂ’t worry, we eventually got one. So, once the parts were in and installed, Acura gave the car a clean bill of health, and we took it back with only a month left in our year-long loan term. Unfortunately, our TLX would not make it that long. Editor-in-Chief Greg Migliore took the TLX for this final stint. Two weeks of regular driving went by without any issue, but then the electrical gremlins returned. One afternoon he went out to the car and the dash lit up like a Christmas tree, sending the car into what Migliore said felt like a limp mode. The car technically ran, but it was not drivable. This meant yet another trip on the flatbed to the Acura dealer for another diagnosis. The days came and went, and eventually our original year-long loan term with the TLX expired. Approximately a month after this, Acura finally had answers for what had befallen our poor TLX.  Why so long, you ask? Acura actually called in engineers to try and sort out what had happened with this particular car. The answer? Water in the fuse box, once again. Apparently, the water intrusion issue from before hadnÂ’t been fully solved because the original source of leakage wasnÂ’t found in the first go-round, and water was still making its way into the fuse box. Acura tells us that trying to find the source of the intrusion is quite challenging, and thatÂ’s why it took the dealer and engineers so long to diagnose and sort out.