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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Is your new-car warranty good at the race track?

We've all heard the horror stories. Your buddy knows a girl that was dating a guy whose best friend's brother once broke his brand-new, recently purchased performance car while making runs at a drag strip or laps at a track day, and the manufacturer wouldn't cover the repair under warranty. True story? Urban legend? Complete crap? Yes, no, maybe. One thing's for sure: Automotive warranties have always come with caveats. In 1908, an ad in the Trenton Evening Times clearly stated: "All Ford Cars Guaranteed for One Year." Although it changed over time, by 1925 the Ford New Car Guarantee only covered 90 days on material and 30 days on labor, and it clearly stated that that there was "No guarantee whatever on Fan Belts, Glass, Bulbs, Wiring, Transmission, Bands, Hose Connections, Commutator Shells, Rollers, Spark Plugs or Gaskets." Whether or not Ol' Henry would pay to fix your Model T if you broke it shaving a tenth off your lap time at the local board track seems to be lost to history. We're guessing no. But what about today? Do new-car warranties in 2017 cover cars when they are driven on race tracks? We researched the warranties of 14 auto brands to find out, and the answer is yes, no, maybe, depending on the brand, in some cases the model, and whether or not your car is modified from stock. Acura has been out of the high-performance car game for a number of years, but jumps back into the party in 2017 with its hybrid-powered $173,000 NSX supercar. And Acura's warranty, as well as Honda's, clearly states that it does not cover "the use of the vehicle in competition or racing events." View 33 Photos So we asked Sage Marie, Senior Manager of Public Relations for Honda and Acura. "If the car is stock, the warranty covers it on a track just as it does on the street. No question," he told us. "However, if the car is modified, say with slick tires or other components that would put higher stresses on the vehicle's parts and systems, then we would have to investigate the circumstances further." Marie went on to say the same would be true for any Acura model or Honda vehicle, including the new 2017 Honda Civic Si. This became a common theme. Chevrolet actually started this practice with the fifth-generation Camaro on the high-performance ZL1 and Z/28 models.

Honda and Acura add garage door control to Apple CarPlay, Android Auto

You’ll soon be able to use Apple CarPlay or Android Auto in your Honda or Acura to open and close your garage door. ItÂ’s a new feature made possible through a partnership with the Chamberlain GroupÂ’s myQ Connected Garage service. Honda says that all of its 2023 and 2024 model year vehicles will be compatible with this new tech, but it also says that “millions of older Honda and Acura models supporting Apple CarPlay and Android Auto also have compatibility.” ThatÂ’s especially great to hear that the convenience is not just going to be limited to brand-new models. As for how it works, the system is fairly straightforward. You can set a geofence that will automatically prompt you with a system notification when you get within a certain distance of your garage. Follow the onscreen instructions to open, and your garage door will do as you command. The same can be done to close your garage door. For this tech to work, Honda says that youÂ’ll need a compatible garage door opener, but thereÂ’s a good chance you already do because myQ is compatible with most openers on the market today from LiftMaster and other Chamberlain brands. If your opener is already myQ enabled, then you wonÂ’t need to do anything. However, if you have an older style, Honda says you can use a “myQ Smart Garage Control device” to upgrade it into one. Honda is offering everybody one for free if you sign up for its 30-day demo subscription of the service, so donÂ’t worry about having to buy one. However, if you do wish to continue beyond that 30-day free trial, a three-year subscription costs $129, while a five-year subscription will run you $179. The real benefit to this system is that youÂ’ll be able to open and close your garage door from anywhere, not just within the range of where your opener or car-linked button will work. Of course, myQ has a phone app that will do the same, but this allows you to do the task directly through the carÂ’s interface without needing to yank out a phone. Honda says this tech is functional as of today, so go ahead and try it out if you have all the necessary garage door tech in place.