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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2025 Acura RDX treated to minor nip and tuck, but stays the course

The 2025 Acura RDX is due for a complete overhaul as this generation enters its seventh model year, but it looks like we’ll need to be a little more patient, as Acura just announced this 2025 model is getting a light refresh. A new “frameless” grille with a mesh pattern adorns the front to bring it in line with other Acuras wearing the same design. New wheels throughout the lineup spruce things up along the sides, with 19-inch Berlina Black-painted rims being the new standard option. Meanwhile, Advance Package cars receive new body-color lower exterior trim and unique multi-spoke machine finish 19-inch wheels. A-Spec trim RDXs step things up to 20-inch wheels with their own unique design. Lastly, three new shades join the color palette consisting of Solar Silver Metallic, Urban Gray Pearl and Canyon River Blue Metallic. Interior updates see the RDX gain a new center console design that features larger cupholders and an improved wireless phone charger. What it does not change is the True Touchpad infotainment system. Acura went away from its long-running (and controversial) infotainment system design in the new 2025 MDX, but the RDX marches on with the same design. What is improved, though, is the 10.2-inch screen itself. Acura says itÂ’s updated and now supports a wide-screen mode for wireless Apple CarPlay/Android Auto. Previously, it only displayed on part of the screen with the other portion reserved for various other things. The final interior update is a quality one, as Acura says Advance Package cars (including A-Spec with Advance Package) will be equipped with full-leather upholstery, ambient lighting on the new center console and backlit door speakers. Everything else about the RDX remains the same. As a reminder, that means itÂ’s equipped with a 2.0-liter turbocharged four-cylinder that sends 272 horsepower and 280 pound-feet of torque through a 10-speed automatic transmission. Pricing for this massaged RDX will come soon, as Acura says the 2025 model is hitting dealers later this month.

Honda to recall 1.1 million U.S. vehicles to re-replace Takata airbags

Honda said on Tuesday it would recall about 1.1 million Honda and Acura vehicles in the United States to re-replace defective Takata airbags on the driver's side. The company said it was aware of one injury linked to the defect that may have caused the airbag to rupture when it was deployed in a crash. The vehicles involved in the recall were previously repaired using specific Takata desiccated replacement inflators (PSDI-5D) or entire replacement airbag modules containing these inflators. "Those replacement inflators," Honda said in a statement, "are now deemed defective." Free repairs of the recalled cars would begin immediately in the United States with replacement parts made by alternate suppliers, Honda said. Honda became aware of the issue after a Honda Odyssey crash, where the front airbag deployed and injured the driver's arm. An investigation later showed that manufacturing issues at Takata's Mexico facility introduced excessive moisture into the inflator during assembly, leading to the problem. The total number of recalled inflators is now about 21 million in about 12.9 million Honda and Acura vehicles that have been subject to recall for replacing Takata front airbag inflators in the United States, the company said. Automakers in the United States repaired more than 7.2 million defective Takata air bag inflators in 2018, as companies have ramped up efforts to track down parts in need of replacement. Recalls Acura Honda