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Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

2021 Acura TLX Long-Term Introduction | Loving the style, testing the substance

It’s not an understatement to say that the 2021 TLX is AcuraÂ’s most important car in years. Its purpose is ambitious: to be an authentic sports sedan with premium flair. When Acura is at its best, thatÂ’s what it does, as exemplified by the Legend and the third-generation TL. Can the TLX live up to that pedigree? WeÂ’ll spend the next year seeking answers as the attractive TLX joins our long-term fleet. The TLX is the sedan for Acura, carrying most of its aspirations as a sporting brand. Sure, thereÂ’s still the NSX, but a halo car needs to shine its light on something for mainstream enthusiasts to buy. As a reminder, the ILX is a dressed-up Civic and AcuraÂ’s former flagship, the RLX, is done. Put simply, thereÂ’s a lot riding on the TLX, but early indications are promising.  You will be able to find all future posts on our Long-Term 2021 Acura TLX page.  What we got Our new long-termer is a TLX A-Spec with Super Handling All-Wheel Drive. ItÂ’s powered by a 2.0-liter turbocharged four-cylinder rated at 272 horsepower and 280 pound-feet of torque teamed with a 10-speed automatic transmission with paddle shifters. It costs $47,775, including destination charges, which puts it near the top of the TLX range. Among the TLX's standard features are LED head- and taillights, a sunroof, heated front seats, satellite radio, Apple CarPlay, Android Auto and Acura's unusual True Touchpad interface. Beyond the basic equipment, Acura then breaks down content into three packages, but they're more like trim levels since you can't mix and match them, nor are there any additional options beyond SH-AWD. As such, the A-Spec basically takes the Technology package items (blind-spot warning, navigation, leather upholstery, ambient cabin lighting) and adds additional content, including 19-inch Shark Grey aluminum alloy wheels, LED fog lamps, ventilated front seats, a sport steering wheel, a wireless phone charger, and a 17-speaker Panasonic/ELS sound system. The A-Spec also looks different with gloss black accents, smoked light casings and a matte grey diamond grille that really stand out when paired with our long-termer's striking Apex Blue Pearl Paint ($500 option). Our car also arrived on 255/40 R19 all-season tires but we plan to swap them for winter rubber. Why we got it The A-Spec is the enthusiast version. It looks and feels the part of a proper sports sedan. The interior, with the supportive seats and flat-bottom steering wheel, reinforces the idea of athleticism.

Acura teases production MDX ahead of next week's unveiling

Acura will unveil the 2022 MDX in production form next Tuesday, Dec. 8, promising it will be "the most premium, performance-focused and technologically advanced SUV in Acura history." Acura will host the debut on its web site at 11:30 a.m. EST.  If you thought we already saw the 2022 Acura MDX, it's because we did. Acura showed the TLX-inspired design back in October with a "prototype." Like parent company Honda, Acura tends to show "prototypes" that are dead-ringers for their production variants, and this appears to be no different. The below left is Acura's teaser image with the levels brought up to reveal more detail; the below right is an image of the "prototype" shown in October. From what we can see here, they're virtually identical, and nothing we've seen in spy photos suggests that we're in for any surprises when the real thing bows next week.  The 2022 MDX rides on a new light truck platform that Acura says will provide more athletic handling, greater ride comfort and a quieter cabin versus the outgoing car. Like the new TLX, it will incorporate a double-wishbone front suspension, which should also improve ride and handling. Acura says it will offer a Type S version of the MDX is with the same turbocharged V6 that will power the new TLX Type S. That variant will make 355 horsepower and 354 pound-feet of torque (same as the TLX), while the standard engine will continue to be Acura’s 290-horsepower 3.5-liter V6. Both engines will be mated to AcuraÂ’s 10-speed automatic transmission and send power to all four wheels using the latest fourth-generation SH-AWD system. Not all of the performance details are available yet, but Acura says the MDX can be had with four-piston Brembo brake calipers (likely another Type S feature) and comes with a drive mode selector that allows you to adjust ride, handling, steering, suspension and powertrain characteristics. Based on the prototype, the interior matches the exterior for flair and elegance. We like the open-pore wood thatÂ’s been infused with metallic flake, French stitching, contrast piping and quilted leather in all three rows. Acura says that all three rows get more legroom this year, and first and third rows get more headroom. A new panoramic moonroof should make the cabin even airier for rear occupants. Related Video: