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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Acura Precision EV Concept teased ahead of Monterey reveal

Acura is getting ready to to unveil a new all-electric concept to showcase the brand's design language as it enters the age of electrification. A brief teaser video providing a glimpse of the car was released today accompanied by precious little information, but we can still glean a few tidbits. The name, Acura Precision EV Concept, offers the first clue. Acura has applied the name "Precision" to flagship concepts in the past. The stunning 2016 Precision Concept was also said to define a new design language for the brand. It became a template for cars like the RDX and MDX, but it most resembled the sharp-looking TLX sedan that debuted in 2020 for the 2021 model year. In the intervening years, luxury marques have become far more likely to introduce an electrified crossover as a flagship than an internal combustion sedan. The Precision EV concept seems to fit that mold. From the video, we can see that the vehicle will have a rather tall section of black cladding below the "grille" area, as well as some contouring above the wheel wells. This suggests it's quite likely an SUV rather than a low-slung sedan.  The would-be grille area now projects an illuminated Acura logo. The formerly high relief diamond shapes converging on the central emblem are now distinct lighting elements, with the same pattern repeated in a lower fog lamp areas on either side of the nose. Acura's signature jewel-eye headlights with chicane DRLs are now slimmer and wider, meeting the grille area at the inner points. So, what is it? Quite likely, we'll soon see a preview of Acura's upscale version of the Honda Prologue, an EV collab with General Motors. Riding on GM's Ultium battery platform that will underpin Cadillac Lyriq, Honda has announced that the Prologue will spawn an Acura as well. Finally, thanks to unearthed trademark filings, we are led to believe that it will be named the Acura ADX. Whatever it's called, it's not expected to hit the roads until the 2024 model year. That fits with the Precision EV Concept's August 18 unveiling at this month's Monterey Car Week festivities. Related video:

2023 Acura RDX gains convenience features, costs $750 more

The 2023 Acura RDX has made it to dealer lots boasting a couple of new add-ons and a higher MSRP. Honda's luxury arm rejigged the equipment list for the 2022 model year, addressing the omissions that many, including us, griped about. Beyond the styling tweaks, the RDX got a quieter cabin, reworked drive modes and a retuned active suspension, standard wireless Apple CarPlay and Android Auto, Amazon Alexa compatibility, and a USB-C charging port. Enhanced convenience and safety gear counted blind-spot warning, automatic emergency braking with pedestrian detection, and chassis reinforcements to improve crash performance. For 2023, Acura has made three years of AcuraLink and two years of the Acura Maintenance Package standard. AcuraLink includes the Security and Remote Packages. The former notifies a help center in case of a collision or emergency, and provides "enhanced roadside assistance." The latter gives owners smartphone control of the vehicle from a distance so they can start and stop the engine, lock and unlock the doors, find their vehicle whether it's simply been parked or if it's been stolen, and geofence a driving area. The maintenance package takes care of scheduled care for two years or 24,000 miles, whichever comes first. The 2023 version of the two-row crossover starts at $750 more than it did in 2022. This isn't bad considering AcuraLink runs $359 for a three-year commitment and a maintenance package would easily cost a few hundred more — or about the price of a bag of groceries lately. MSRPs for the 2023 RDX range after the $1,195 destination charge are: RDX: $42,545 RDX with Technology Package: $45,195 RDX A-Spec: $48,195 RDX with Advance Package (AWD only): $52,545 RDX A-Spec with Advance Package (AWD only): $54,545 Adding AWD to the three lower trims costs $2,200. Every RDX gets powered by a 2.0-liter turbocharged four-cylinder with 272 horsepower and 280 pound-feet of torque, shifted through a ten-speed automatic. Related video: