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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

Acura Integra will return in 2022 after a long hiatus

Putting a modern spin on much-loved classics is a growing trend in the automotive industry. Ford resurrected the Bronco, Lamborghini is bringing back the Countach, and Acura unexpectedly announced a new Integra for 2022. Acura has done a perfect job of keeping the next-generation Integra under wraps. There have been no leaks or rumors, and our spies haven't even spotted pre-production prototypes out and about. We consequently know very little about the car; the firm simply promised it will offer "the same fun-to-drive spirit and DNA of the original." Spring 2022. pic.twitter.com/4JsuLDj8b9 — Acura (@Acura) August 13, 2021 The crunchiest crumb of information that we have is a sketch that shows part of the front end. It's enough to tell with a high degree of certainty that the Integra won't wear a retro-inspired design; sorry, fans of pop-up headlights. Instead, it looks like it falls in line with recent additions to the Acura range thanks to sharp lights with LED accents and an angular grille. There's also a new interpretation of the Integra logo below the driver-side headlight. Beyond that, the Honda-owned carmaker simply confirmed the Integra will land as a compact premium car, which is exactly what the nameplate has denoted since its introduction for the 1986 model year. While this is pure speculation, it wouldn't be completely unthinkable for Acura to build the next Integra on an evolution of the platform that underpins the 11th-generation Civic unveiled earlier in 2021. Many of the earlier Integra models were based on or related to the Civic, and there was even a Civic sold as an Integra in a handful of overseas markets. More details about the 2022 Acura Integra will emerge in the coming months. Storied past Acura arrived on the automotive scene in 1986 with a range made up of two cars: the Integra (which was offered with two or four doors) and the bigger Legend. While both were aimed at the premium end of the market, the original Integra (shown above) put a far greater focus on performance than on luxury, and it never strayed far from this positioning. It was peppy, nimble, fun to drive, and reasonably affordable; pricing started at $9,859 in 1986 (roughly $24,600 in 2021). As time went on, many buyers realized that the little Acura was also stunningly durable. The second-generation Integra arrived for 1990 with an updated design and more powerful engines, and the four-door model received a more conventional three-box design.

Honda is spending $124 million on a new wind tunnel facility in Ohio

Ford isn't the only company building a multi-million dollar wind tunnel this year. Honda is also getting in on the action. Its new facility will cost less than Ford's at $124 million, and construction begins this summer. It will be built at the Transportation Research Center in Ohio, which is where Honda's NSX proving grounds are located. Honda will install a five-belt rolling road in the tunnel for testing of more pedestrian vehicles, and a wide, high-speed, single belt version for testing of sports cars and race cars. However, it seems the Honda facility will only be capable of testing wind speeds of up to 192 mph, whereas Ford claims a top speed of 200 mph. Cameras and microphones will also be set up inside the testing area at the Honda tunnel to help find wind noise trouble spots. Honda won't necessarily be the only company using the new wind tunnel either. The facility will be available for other groups and companies to use. There are even secure bays those groups can use for their work. Related Video: