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How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

Acura heading to SEMA with... a '93 Legend?

Acura is gearing up for SEMA this year, and it'll be showing a 1993 Legend, the second-generation version of the sedan that had launched the brand in the first place. You read that right. The vehicle just happens to belong to one Christopher Bridges, better known to some as Ludacris and to others as Tej from the Fast and Furious movies. The Legend is the rapper-turned-actor's cherished possession, having appeared on the cover of his ninth studio album Ludaversal. It was involved in a collision recently, but is being painstakingly repaired, restored, and modified by Acura and will be on display at the Vegas tuner expo. Of course that's not all that Honda's premium division has in store for the show. It's also teaming up again with Galpin Auto Sports to customize a TLX and an ILX – the latter inspired by the aforementioned Ludacris project. Galpin may be better known for working on Fords, but did a custom TLX for last year's SEMA show as well. Joining the Legend and the Galpin customs will be a new NSX and an ILX fitted with several factory-backed accessories. Acura to Showcase Legendary Performance Heritage and Personalization at 2015 SEMA Show Oct 12, 2015 - TORRANCE, Calif. - Acura to unveil rapper, actor Ludacris' custom-restored 1993 Legend - Highly modified 2016 ILX by Galpin Auto Sports will also debut at SEMA during the Acura press conference on Nov. 3 Acura's 2015 SEMA showcase will be highlighted by a custom-restored 1993 Acura Legend sedan owned by actor and rap artist Ludacris. Stepping up its game from the 2014 SEMA Show – where the performance-oriented Galpin Auto Sports Acura TLX was unveiled – the luxury brand will also feature a wide variety of vehicles showcasing its performance heritage and its products' customization potential at the 2015 SEMA Show in Las Vegas. Following a collision that severely damaged Ludacris' cherished 1993 Legend, Team Acura set about to artfully restore and modify the vehicle under the guidance of Acura Design Studio in Los Angeles and under the watchful eye of Acura Global Creative Director, Dave Marek. Fans can follow the build progress leading up to SEMA on Acura (@Acura) and Ludacris' (@Ludacris) social media channels and by using the hashtag #LegendaryDuo. "Working with a real car guy and a passionate Acura owner like Ludacris has made the processes of bringing his Legend back to its original glory a fun and unique experience," said Marek.

Here's a sneak peek at the 2023 Acura Integra interior

Photos: Zac Palmer / Autoblog DAYTONA BEACH, Fla. — Acura staged its Integra Prototype at a display at the Rolex 24 at Daytona this weekend, inviting enterprising amateur and professional photographers alike to sneak a peak at the interior thanks to the bright Florida sun. The photos you're looking at here are ones we took at Rolex, and they essentially reveal what the 2023 Acura Integra's interior will look like. If you recall from the car's initial reveal, Acura did not show photos of the Prototype's interior. Before we dive too deep, though, we can tell that while the design appears to be final, some of the finer details are still a bit rough. Not all of the plastics, surfaces and badging look final, so don't expect everything you see here to directly port over to production. That said, this is still an awesome sneak peek at the upcoming Integra that we weren't expecting to get. From what we can see here, the interior design seems to take a cue from the Integra's underpinnings, which can be traced back to the sporty Honda Civic Si. Photos posted to integraforums.com show the prototype's dash before Acura's reps covered the upper portion to hide it from view. In them, you can see the mesh air vent design that debuted on the Civic, albeit with a different execution here (that treatment runs the full width of the dash in the Honda). Plus, the touchscreen infotainment rising from the dash is also in plain view. The seats look like Acura's latest seat style as opposed to Civic Si seats, and they even feature a neat two-tone black and white design. What does appear to be a direct Civic rip is the steering wheel, which gains an Acura badge and what looks like the rough outline of an A-Spec badge for Integra duty. We'll note that this likely means that the Integra will be offered in A-Spec trim, just like every other new Acura on sale today. The original Integra was never sold as an A-Spec in the U.S., but the RSX Type S (named Integra outside the U.S.) was available in A-Spec trim. Another difference between the Integra interior seen here versus the Civic is a new door panel design. Very little changes in the rear bench, though, as it's featuring the same drop-down armrest and pair of USB ports for rear occupants. The Integra Prototype is notably longer than a Civic Hatchback, but we didn't see any discernible increase in utility in the back.