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Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

2025 Acura RDX treated to minor nip and tuck, but stays the course

The 2025 Acura RDX is due for a complete overhaul as this generation enters its seventh model year, but it looks like we’ll need to be a little more patient, as Acura just announced this 2025 model is getting a light refresh. A new “frameless” grille with a mesh pattern adorns the front to bring it in line with other Acuras wearing the same design. New wheels throughout the lineup spruce things up along the sides, with 19-inch Berlina Black-painted rims being the new standard option. Meanwhile, Advance Package cars receive new body-color lower exterior trim and unique multi-spoke machine finish 19-inch wheels. A-Spec trim RDXs step things up to 20-inch wheels with their own unique design. Lastly, three new shades join the color palette consisting of Solar Silver Metallic, Urban Gray Pearl and Canyon River Blue Metallic. Interior updates see the RDX gain a new center console design that features larger cupholders and an improved wireless phone charger. What it does not change is the True Touchpad infotainment system. Acura went away from its long-running (and controversial) infotainment system design in the new 2025 MDX, but the RDX marches on with the same design. What is improved, though, is the 10.2-inch screen itself. Acura says itÂ’s updated and now supports a wide-screen mode for wireless Apple CarPlay/Android Auto. Previously, it only displayed on part of the screen with the other portion reserved for various other things. The final interior update is a quality one, as Acura says Advance Package cars (including A-Spec with Advance Package) will be equipped with full-leather upholstery, ambient lighting on the new center console and backlit door speakers. Everything else about the RDX remains the same. As a reminder, that means itÂ’s equipped with a 2.0-liter turbocharged four-cylinder that sends 272 horsepower and 280 pound-feet of torque through a 10-speed automatic transmission. Pricing for this massaged RDX will come soon, as Acura says the 2025 model is hitting dealers later this month.

2023 Acura Integra officially getting a manual transmission

When the 2023 Acura Integra was announced, we at Autoblog put together a wish list of sorts for the new entry-level sport sedan (er, hatchback). One of those wishes has been granted as Acura has announced that a manual transmission will be available. That's really the extent of the announcement. Acura released a YouTube video (above) and an image of the shifter (top) and said it's coming. It's also a six-speed manual, but that's pretty much the standard for manual transmissions nowadays unless you're shopping some seriously budget automobiles. We did notice that the shifter and its surroundings look pretty similar to that of the Civic. And that would jibe with the model's history, and with spy shots we've seen of the car. These definitely aren't complaints either, especially if they're what let us have a manual Integra. We're curious what engine is paired with this transmission. Honda has offered manuals with the naturally aspirated 2.0-liter and turbocharged 1.5-liter engines from the Civic, and even briefly offered it with the turbocharged 2.0-liter from the Accord, and of course still offers it with the even hotter version in the Civic Type R. We'll just have to wait for more details to come. Related Video: