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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

BMW reclaims US luxury sales crown from Mercedes

The numbers, they are in: BMW has reclaimed the luxury-sales crown from Mercedes by a margin of 9,347 cars. Mercedes donned the king's headgear in 2013 after a strong final quarter of 2013 when the new CLA and S-Class poured out of dealerships. This year, led by the 3 Series/4 Series and X5, BMW sold 339,738 units – a 9.8-percent increase year-on-year. Mercedes, led by the C-Class and M-Class, saw its sales go up by 5.7 percent to 330,391 units. We'll have to wait a bit to see if there's another registrations-vs-sales challenge as in 2012, when BMW was anointed US luxury ruler. Behind them, a dark horse named Lexus nudged closer to the leading Teutons, selling 311,389 cars. The Japanese luxury automaker also had the biggest gain among the top three, its sales rising by 13.7 percent compared to 2013. Audi had the biggest sales of anyone among the top five, though, with a 15.2-percent gain to 182,011, which moved it a spot ahead of Cadillac; the Wreath-and-Crest brand dropped 6.5 percent to 170,750. Acura (167,843), Infiniti (117,300), and Lincoln (94,474) took the final positions. Speaking of Lincoln, sales at the once-mighty luxury marque stand as the mightiest jump of any on this list, up 15.6 percent. That's the power of Matthew McConaughey... and better cars and a new crossover, sure. So now that we're back to Round One of 2015, in case no one else has said it yet: "Ok, fight!"

There will be a third-generation NSX, says Acura V.P.

The second-generation Acura NSX might be going out in a blaze of glory, but it won't be the last we see of the supercar. This promise comes directly from Acura Vice President and Brand Officer Jon Ikeda. Furthermore, Ikeda implied that the next version might be electric. Ikeda divulged thoughts about a third-gen NSX while being interviewed by The Drive and Motor Trend. To the former, he explained Acura's mission with the the mid-engined supercar. "We make an NSX when there's something we want to say. The first-gen was gas. Second-gen was a hybrid. There's gonna be another one." Unless Ikeda is talking about hydrogen or some kind of heretofore undisclosed technology like  Mr. Fusion, this pretty much means electric. That means the NSX is likely to take another hiatus after the Type S closes out the 2022 model year. Between the first and second generations, the halo sports car had an 11-year absence on the market. Ikeda laid out the reasons for the nameplate's 2016 return when he spoke to Motor Trend. "Honda is one of the biggest gasoline engine makers in the world and needed to see what will happen in a world turning away from engines," he explained. It was always meant to be a halo car. "We didn't go into it to make a lot of money," he stated. The second generation had a much shorter lifespan than the game-changing first gen. That one spanned one and a half decades, from 1990 to 2005. The current generation, once it exits stage left in 2022, will have only had a six-year run. One could argue that the first gen overstayed its welcome, though. After thoroughly turning the supercar world on its ear, by forcing Ferrari et al to reconsider their engineering, the NSX's competitors quickly caught up to Honda's lead. While the NSX did undergo a couple of major changes during its first lifespan, by the time it left the market it was more of a dwindle. Acura is determined not to let that happen with the current NSX. In this case, they're sending it off with the most powerful iteration yet, a 600-horsepower Type S with reworked turbos, cooling system and aerodynamics and limiting production to 350 worldwide. Ikeda told Motor Trend, "We didn't want to let the NSX die on the vine either. To go quietly into the night is not what it deserves."