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How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

Acura 2019 RDX Prototype | New era for a popular crossover

Acura took the wraps off its sleek new RDX Prototype today at the Detroit Auto Show, displaying a completely redesigned, re-engineered crossover that heralds a new era for design and technology for the automaker. Acura says it's a pretty close representation of the production version due out midyear as a 2019 model, save for the highly stylized side mirrors and wheels. The Prototype serves as the third generation of the RDX, and Acura says it's the first full embodiment of the new exterior and interior design language first introduced on the Precision Concept, shown in Detroit in 2016, and the Precision Cockpit, a concept interior it unveiled in Los Angeles in 2016. So in addition to the Precision's diamond pentagon grille, which has already made it to the TLX, the crossover adopts the Precision sedan's low, wide stance and sculpted body panels. Compared to the outgoing RDX, the new version adds 1.2 inches of width and 2.5 inches to the wheelbase, with a shortened front overhang and wheels pushed to the corners. Headlamps and exterior lights are all LED. The RDX Prototype debuts the all-new Acura True Touchpad interface, which combines a touchscreen and remote interface in one Android-based operating system. There's a 10.2-inch full-HD display atop the center console that's operated via a remote tracking pad mapped to the center display, plus an interactive heads-up display. (Here's a good video explainer for how it works.) It also has a new and improved natural-language voice-recognition system. View 12 Photos Inside, there's more space, rear legroom and cargo space. A floating center console is inspired by the Precision Cockpit, plus high-grade materials including nappa leather, brushed aluminum and Olive Ash wood. It'll also be the first Acura SUV offered with the brand's sporty A-Spec trim, which will eventually be part of all core Acura models developed moving forward. And all RDX models will come equipped with a new ultra-wide panoramic sliding moonroof, the largest in its class. Acura is building the new RDX on an Acura-only platform that gives it a lighter and stiffened body, new chassis and all-new powertrain that it says will be its quickest and best-handling RDX to date.

Acura will let you reserve a 2023 Integra starting next month

For anybody who is trying to get their hands on the 2023 Acura Integra right when it comes out, this one’s for you. Instead of a normal launch, Acura is launching the Integra with a reservation list.  YouÂ’ll be able to reserve and pre-order an Integra online starting March 10. Of course, the reservation process still fully involves dealerships, as Acura states, “reservations handled by participating dealers” at the bottom of its press release. Acura hasnÂ’t revealed production details or even shown us photos of the IntegraÂ’s interior yet, but since itÂ’s going to ask folks to reserve a car to buy, we suspect those details and photos will be coming soon. If you want a sneak peek, we got some photos of the partially-covered interior of the Integra Prototype. Pricing is just as vague as before, too, as Acura simply states that it “will start around $30,000.” The actual website where Acura directs you says “supply will be limited” of the Integra. In todayÂ’s market, that very well may be true. However, the base Integra has never been, nor do we expect it to be, a limited-availability model. ItÂ’s an entry-level, sporty hatchback that will eventually be widely available, even if a certain level of hype makes them thin on the ground upon initially launching. Basically, donÂ’t be fooled by the messaging. If you do want to reserve one, Acura has a sign-up on its website that will put you on a list to be notified the second the reservation site goes live. ThereÂ’s no suggestion that any deposit will be required to reserve a spot for now, but weÂ’ll be looking out for details on that closer to the launch of reservations on March 10. Related video: