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Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

Acura Infotainment Review | Just give it some time

Acura’s True Touchpad infotainment system is a hot topic at Autoblog HQ. Some of us utterly detest its functionality. Others, myself included, will plead its case as a worthy alternative to normal infotainment systems. “ItÂ’s not that bad,” IÂ’ll say over and over. I had to eat my words to a certain extent when our long term 2021 Acura TLXÂ’s infotainment system broke recently due to bad wire connectors, but now that itÂ’s up and running again, itÂ’s time to give it a proper shake. The screen in this TLX is a high-resolution, 10.2-inch monitor that sits far from the driver on the carÂ’s dash top. ItÂ’s oriented horizontally in a widescreen format. The controversial bit I mentioned at the beginning is all to do with how you navigate the user interface using AcuraÂ’s unique touchpad. It uses something Acura calls absolute positioning technology, meaning that where your finger is on the touchpad corresponds to the same spot on the screen, allowing you to select whatever is in that location. Press down on the top right corner of the touchpad, and the square located in the top right corner of the screen is selected — no need to “swipe” over to it. This takes a considerable amount of time to adapt to. I didnÂ’t master it or get used to it overnight. In fact, itÂ’s really rather frustrating out of the gate. Virtually all touchpads in cars before this one are more intuitive at first. Just swipe around the pad, and your “cursor” swipes around with you. After a couple road trips, plenty of takeout runs and everything in between, IÂ’ve become a believer in AcuraÂ’s technology, though, with one major caveat IÂ’ll address later on. 2021 Acura TLX infotainment View 7 Photos Once you have enough time and practice to become fluent with AcuraÂ’s way of doing things (something our long-term Acura TLX has allowed us the rare opportunity to do), the absolute positioning strategy starts to make more sense. You can select an app like FM radio or Apple CarPlay in an instant — faster than any regular touchpad or scroll wheel will allow. ItÂ’s no wild speed demon, but you can navigate the main menu structure faster here than you can in most cars.  AcuraÂ’s user interface is tailored to fit its operation with big squares that are easily findable in your touchpad to press. It gets a little tougher once you get into an app like Navigation or Sirius XM, as it requires more precise positioning of your finger to get to the right spot.

Acura NSX Concept is pretty on the inside, too [w/video]

The Acura NSX is still a couple years away from production (isn't it always?), but Acura has taken the dark window tint off last year's concept and opened the doors to show us what the interior of the car looks like. From what we can tell on the show-floor display, Acura's hybrid supercar will not only have a sexy exterior design, it will look great from the inside as well, but Acura pointed out that this is just "one possible direction" the interior could go. We suppose that means we can look forward to many more NSX concepts - you won't hear any complaints from us.
Building on Acura's latest tagline of "the synergy between man and machine," the NSX promises to provide a "human connected space" offering a simplified layout presumably chocked full of technology. Looking inside the concept reveals a cabin wrapped in maroon leather with sport bucket seats that will certainly provide plenty of support. We're sure there will be more information about the car and its interior at upcoming auto shows, but until then, scroll down for Acura's press release.