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Acura rejoins with Seinfeld, sponsors Comedians In Cars Getting Coffee [w/videos]

We enjoyed the opening season of Seinfeld's offbeat Comedians In Cars Getting Coffee web series, a video serial where Jerry Seinfeld picked up his friends in some of his classic cars and... chatted. It was a simple premise that offered some genuinely enjoyable moments, even if the 'cars' connection was often a bit incidental. In any case, Acura must have felt the same way, as it has just inked a deal to be the sole sponsor for the series' next season.
Acura, you may recall, already enjoys a relationship with the comedian - Seinfeld starred in the company's 2012 Super Bowl ad alongside the NSX supercar concept. So perhaps it's no surprise that it has signed on to sponsor 24 episodes of the series, due to roll out this year and next. Naturally, with any title sponsorship these days, you can expect to see some integration of the sponsor - in this case, Acura says such measures will involve its new 2014 MDX crossover, integrating "short, contextually relevant ads at the beginning and end of the episode."
Will you watch? For a refresher on Comedians In Cars Getting Coffee, check out a couple of our favorite first season episodes with Michael Richards and Alec Baldwin by scrolling below.

LoveFab headed back to Pikes Peak with NSX-based heathen [w/video]

LoveFab had a rough run at Pikes Peak 2012. During qualifying on Day Two, owner and professional driver Cody Loveland launched his car off of the course at nearly 60 miles per hour. Never ones to be dismayed by a few bruised ribs and some busted body panels, LoveFab is headed back to the hill climb for 2013, and this year, it's bringing Garrett along as a title sponsor.
Loveland's chariot of choice is officially dubbed "Turbo by Garrett/LoveFab Pikes Peak Enviate" and is loosely based on an Acura NSX. All of the stock Japanese components have been swapped for LoveFab-built pieces with the exception of the subframes and suspension.
With a dry-sump LS1 V8, chromoly-tube chassis and a full carbon fiber body, the car is about as wild as they come. With around 800 pound-feet of torque on hand and a curb weight of under 2,000 pounds, the machine should give the mountain a run for its money. The team is expected to begin testing Enviate beginning May 1. You can check out a quick interview with Loveland in the video below along with the full press release.

2023 Acura Integra pre-orders are overwhelmingly manuals

Acura says that customers placing reservations for the 2023 Integra are overwhelmingly choosing the manual transmission over the standard CVT, with a take rate currently hovering above 70%. While this certainly bodes well for the early model mix, it remains to be seen just how well the 6MT Integra will sell over the course of its projected lifespan.  Fun Fact: 2023 Integra reservations are trending over 70% 6MT! For historical context, the MT was around 50% of sales (‘86-‘01). pic.twitter.com/G1tSVJuxQ3 — Andrew Quillin (@andrewquillin) March 17, 2022 If we've observed anything about enthusiast cars and manual take rates over the years, it's that early numbers are not usually indicative of the long-term trend. Even Acura's own parent company experienced this recently when it saw manual share of the current Accord plummet after spiking when it debuted. The more enthusiast-focused Integra should be able to hold on to its stick-shift buyers for longer, but we're skeptical that its long-term share will approach the 50% it enjoyed in previous generations.  That said, manual buyers are out there. Just look no further than Subaru, which absolutely shames every other mainstream automaker. Yes, Subaru — the company that decided to saddle the top-trim WRX with a CVT, of all things — regularly sees manual take rates of 75% (or more) for the BRZ and 90% for its WRX line. Rest in peace, STI.  Related Video 1999 Honda Civic Si | Retro Review