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The 2017 Acura NSX will cost $156,000

Back in October, when our Editor-in-Chief Mike Austin drove the 2017 Acura NSX for the first time in the Bay Area and at Sonoma Raceway, we guessed that the hybrid supercar would start at around the $170,000 price point. We weren't that far off – it starts at $156,000, and tops out around $205,000. But now that we have a solid sense of what Acura thinks this car is worth, and we know what they benchmarked the NSX against, we can compare apples to apples. Let's be clear: we like this car. Austin described it as "makes you giggle" fast, everyday-comfortable, and chock full of impressive party tricks like seamless shifting – with only a few foibles, like numb steering, to spoil the illusion of perfection. Back to the benchmarked cars. Acura says the NSX will compete with the Audi R8, and was developed to compete with the now-superseded 458 Italia. Let's start with the 2017 R8 V10 Plus – pricing hasn't been released, and a direct Euro-to-USD conversion isn't the whole story, but it starts at the equivalent of $179,000 in Europe. For that, the R8 V10 Plus provides 610 horsepower, a seven-speed DCT, and a 3.2-second sprint to 60 mph. The 458's successor, the 488 GTB, should be more expensive than the $243,000 the old model started at, and provides 661 hp, a seven-speed dual-clutch, and a 0-60 time of around three seconds (official numbers haven't been released for acceleration). For less money than either of these cars, the NSX delivers ... less. Total system output is 573 hp. It has a slight edge in gear count, at nine speeds, and should beat the R8 to 60 mph. But there's no V10, let alone Ferrari's feral turbocharged V8. It'll be up to buyers to determine if the compromises involved are worth a few thousand dollars in savings, if no options are selected. It should also be noted that Acura describes this as its first "built-to-order" vehicle, but the limited external color options and interior schemes don't appear to be much different than the extent to which you can customize an Accord. The configurator goes live on February 25th, if you want to see for yourself. Lastly, in what now seems to be a necessary part of a new high-end car launch, Acura will auction off VIN 001, the first production NSX, at Barrett-Jackson in January. All proceeds from that auction will benefit two charities: the Pediatric Brain Tumor Foundation and Camp Southern Ground. Related Video: Acura Shares Details of Next-Generation Acura NSX Sales Plan - 2017 Acura NSX U.S.

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

2023 Acura Integra A-Spec Interior Review: How it compares to Civic

For better and for worse, the 2023 Acura Integra borrows a lot from the Honda Civic. The air vents may seem like the most obvious bits, but they are in fact different: the Civic's mesh consists of hexagons whereas the Integras are diamonds. Wow, right? The little air direction nubs seem to be the same. Personally, I think the Civic's full-width application looks more special and even premium, especially given the Integra's rather blah gray dash trim, but shrug.  Otherwise, the switchgear is identical, including the steering wheel, climate controls, stalks and touchscreen(s). The two center console designs are also shared, one for CVT-equipped cars and the other for manual-equipped cars like this one, although there are a few differences I'll mention later. How much does this really matter? Ultimately, you can decide, but for now, let's do the full James Cameron and deep dive into the Integra A-Spec interior. Alright, since I've already talked about them, here are the Integra A-Spec and Civic Hatchback with six-speed manual side by side. We haven't taken a pic of the Si interior at the same angle (and Honda seems to have given up on its usual exceptional press photo packages), so just imagine more red and a shifter similar to (but not the same as!) the Integra's. And here's the vent comparison. Again, the Civic Si has red trim surrounding the hexagon mesh instead of silver. Here's that aforementioned blah gray dash trim. Those dots are textured, but in general, it lacks a certain premium appearance. The rest of the dash trim is sufficiently low sheen and padded.  Speaking of low sheen and padded, let's talk door trim. While at first glance the front and back door tops look the same, they are not. Look closer and you'll see the pattern is slightly different, which is indicative of the fact that the front doors have a soft-touch rubbery material and the back doors are rock-hard plastic. This is definitely more compact car than luxury car. This Upstairs, Downstairs theme continues ... Let's talk seats and upholstery. This is an A-Spec, which means it gains access to the optional Red interior. Yes, just literally "Red" whereas your other choices are "Ebony," "Orchid" and "Graystone." That's not the weird bit. While all seats are "Red," they do not have the same upholstery. The front seats have centers in micro-suede fabric with leatherette bolsters in red and black. Sorry, "Ebony."  The back seats are just leatherette. Weird, right?