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Acura Integra is reborn, so here's a look at its past

The Acura Integra is officially making its return in 2022. No joke! We’re stoked, too. ItÂ’s a return to the nameplate for Acura — we havenÂ’t seen it grace any cars in the U.S. since 2001. Although the Acura RSX (that was sold here) built 2002-2006 was named the Integra everywhere else but America. Now that we know “Integra” is coming back after 20 years off, though, itÂ’s time to take a stroll through Acura Integra history. That history begins with the launch of Acura as a brand, because the Integra was one of the first two models that Acura came to America with — the Legend was the other. 1986-1989 — First generation The first Integra didnÂ’t see a long model run, as it lasted for just four model years. It was too early to incorporate HondaÂ’s soon-to-come VTEC engine technology, but that doesnÂ’t mean it didnÂ’t come packed with awesome features and tech. Acura actually offered two hatchback options — a three-door and a five-door — and a traditional four-door sedan. The only engine option was a 1.6-liter four-cylinder with a DOHC design that revved out to an impressive 7,000 rpm. It made 113 horsepower and just 99 pound-feet of torque for the first two model years, but a mid-cycle refresh saw output increase to 118 horsepower and 103 pound-feet of torque for the 1988-89 model years. Both a five-speed manual and four-speed automatic were available. It was a sportier car than the Civic at the time, and since Acura is the luxury arm of Honda, it featured a slightly nicer interior. ItÂ’s a rare sight to see first-generation Integras on the roads these days, as rust and time have slowly removed them from AmericaÂ’s highways. No matter, as this Integra kickstarted the sporting and fun-to-drive spirit that would be found in those to come. It was a lightweight, high-revving compact car that helped Acura get off the ground. 1990-1993 — Second Generation Just like the first generation, the second-gen Integra saw just four model years of production. Acura dropped the five-door hatchback offering, instead opting to limit the car to a three-door hatchback and four-door sedan. The styling saw some fairly big changes, as the pop-up headlights were dropped, and the hatchback looked more like a two-door coupe in its silhouette. Performance got a big boost, as Acura upgraded to a 1.8-liter four-cylinder that made 130 horsepower and 121 pound-feet of torque.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Acura already planning NSX Type R?

Acura just took the wraps off the production version of its long-awaited new NSX, but rumors are already circulating of an even hotter version to follow. Meeting up at the Detroit Auto Show this week, Auto Express asked the NSX's chief engineer Ted Klaus about the prospect of a Type R version in the future, to which he reportedly answered: "I think everyone who loves cars wants to see a version that we say is pure red. The NSX has always been silver first, moving towards red later. Someone asked me, 'when will you be satisfied?' Probably never. What you do today, you can improve on tomorrow." That doesn't mean that tomorrow will actually come tomorrow, but it does speak to a spirit of improvement on the NSX team that could stand to keep the American-made Japanese supercar on the knife's edge and out in front of the competition, which Klaus identified as including the Ferrari 458, Audi R8 V10 and Porsche 911 Turbo. The previous model bred the NSX-R two years after its release (in the Japanese domestic market anyway), benefiting from a 265-pound weight reduction, a stiffer suspension, and though never officially confirmed, a long-suspected bump in output. Related Video: