2003 Acura Rsx Type S on 2040-cars

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Motorweek goes retro with '80s hot hatch shootout

Motorweek's decades of history on television make it the perfect medium to look back into the automotive past and see how things are different now. It recently added old road test videos to its YouTube channel of the Acura NSX and Toyota Supra, as well as the Ferrari F40. For one of its newest flashback clips, Motorweek has exhumed an affordable five-car challenge of 1986's premiere hot hatches.
By today's standards, this is an eclectic field that features fondly remembered classics like the Volkswagen GTI 16-valve and Acura Integra. However, it also throws in some nearly forgotten contenders like the Dodge Colt Turbo and Ford Escort GT. The angular Toyota Corolla FX16 GT-S rounds out the group.
It's fascinating to watch Motorweek run the quintet through the slalom, down the drag strip and on various roads. What's most striking in this clip is the difference in the definition of a performance car between then and now. With its 16-valve, 1.8-liter four-cylinder, the GTI is the burliest of the contenders with 123 horsepower, but it still takes 8.8 seconds to reach 60 miles per hour. By today's standards, that would make it a plain-jane economy car, and not even a particularly quick one.

Acura Integras worked over by 3 popular tuners as SEMA custom builds

The Specialty Equipment Market Association (SEMA) show is a chance for aftermarket manufacturers and automakers to come together with potential customers and the media to show off their custom rides. Honda and Acura are no strangers to the event, as people have been bringing hotted-up models from both automakers to the show for years. This year, three builders are bringing their interpretations of Acura’s newest car, the 2023 Integra. Acura gave the car to Daijiro Yoshihara, Sara Choi, and Coco Zurita, and each came up with a unique build for the car. YoshiharaÂ’s car features a Spoon air filter and exhaust, BBS REV7 wheels, EVS tuning exterior components, and a host of motorsport-ready interior upgrades. ChoiÂ’s Integra features a GReddy intercooler and oil cooler, Advan wheels, a wide body kit, and Battle Craft interior parts. Zarita installed several powertrain upgrades, including an AÂ’PEXI exhaust, an HPS cold air intake, a GReddy intercooler, and HPS turbo components. The cars made their debut at The Petersen Museum on October 23 and will head to SEMA from November 1-4. From there, Acura will take them to Radwood L.A. on November 19 and the Acura Grand Prix of Long Beach on April 14-16. The Integra is still relatively new, so the aftermarket doesnÂ’t offer the wealth of upgrades that older Honda Civics and other Japanese cars enjoy. Some companies have already released dedicated tunes and other car mods, so weÂ’re hopeful these SEMA rigs will help jumpstart development for the vehicle.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.