2003 Acura Rsx on 2040-cars

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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

2014 Acura RLX

Good. But Good Enough?
Spoiler alert: The 2014 Acura RLX is a good car. But that shouldn't come as a surprise. Despite the fact that Acura is subject to a lot of criticism for things like its odd positioning in the automotive landscape, questionable styling choices in recent years, and the fact that, more or less, its products feel like lux'd-up Hondas rather than something truly unique, the cars have always been inherently good - decent to drive, nice to sit in and reliable to own. That's what happens when you ride that sort of "affordable luxury" line.
Because Acura's sedans don't really fit into any one definable segment, the brand hopes it can draw customers from a broader range who aren't necessarily dedicated to a certain marque. And while there's certainly rhyme to that reason on the more entry-level end of the spectrum, that proposition makes less sense as you move toward higher price points. (Have a gander at the Hyundai Equus, if you will.) On the other hand, Acura pulled data from a 2012 Strategic Vision survey that showed the number one purchase decision for luxury buyers last year was value for the money, with manufacturer reputation coming in at a close second.

1991 Acura NSX Luggage Test: Will a Motocompacto fit in the trunk?

I know I know, the wait has been killing you. From the second the Honda Motocompacto electric scooter/suitcase was introduced, you've desperately been begging the universe to answer the following question: "Will the Honda Motocompacto fit in the trunk of a 1991 Acura NSX?" Believe me, the suspense was killing me, too. Well, rest assured, your answer is finally here.  I stumbled upon old friend Tyson Hugie and his predictably pristine 1991 Acura NSX at Radwood Socal two weekends ago. While chatting about my/his old Acura TSX finding a new home with a collector in North Carolina, a gentleman on a Honda Motocompacto whizzed by and finally pulled up to a stop among the small group of people gathered around the NSX and an Integra Type R. We initially thought it had been brought by the Honda PR rep who was attending Radwood (he did in fact have one in his trunk, an Acura 2.3 CL), but it actually belonged to the person riding it. Patrick Vidal had only just got his Motocompacto the previous Monday, but had already put it to work as his last-mile transport. He says it fits behind his seat in his Toyota MR2 Spyder, as if this story couldn't get more rad. As I stood there with Tyson and Patrick chatting about life with Honda's latest creation, I started staring at the back end of Honda's finest creation. Then I looked back at the Motocompacto ... and back again at the NSX.  "Um, do you think that would fit in the NSX's trunk?" I asked, turning to Tyson. "Oh, that's happening," he quickly replied. We asked Patrick if he'd be game, and no shocker, he was. Tyson cleared out the trunk and Patrick started the process of transforming the Motocompacto from a scooter into luggage.  The transformation is certainly not a seamless process. There's lots of steps, and Patrick said that he's still getting the hang of remembering all the bits and pieces. Again, though, he'd only had the thing for five days.  Initially, I doubted the Motocompacto would fit, but as it got smaller and NSX trunk got emptier, I got a lot more confident. "OK, let's do this," said Mr. Luggage Test, rubbing his hands together.  Officially, the 1991 Acura NSX was listed as having 5 cubic-feet of trunk volume. That's actually the same as my 1998 BMW Z3's trunk, but when you're talking about such a small amount, the shape of the space really matters and in this case, the NSX trunk is basically a big rectangular cavity with a protrusion from the engine bay.  OK, let's get to the bags.