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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Acura NSX bodywork to be sheathed in zirconium e-coat, fewer paint layers

Automakers make halo cars to drum up excitement and show off what they can do, but there's more to it than that. Advanced platforms allow a company's engineers to experiment with all sorts of technologies. And in the case of the upcoming new Acura NSX, that includes new paint processes.
Speaking with Autoline in this video interview, Honda's North American Senior VP Jon Minto talked about an innovative zirconium e-coat which it's applying to the new NSX. Unlike some experimental paints developed for Formula One, however, this coating is not designed to minimize drag or enhance cooling: it's designed to be more environmentally friendly.
It's one of a few measures which Honda is implementing on the NSX before expanding it to more accessible models, along with another process that uses fewer coats to reduce energy consumption by 40 percent. Watch the interview with Autoline host John McElroy right here.

2022 Rolex 24 at Daytona Photo Gallery | Frozen beauty

The Rolex 24 at Daytona is over, and the pretty pictures are coming in. We’ve assembled a medley of images for you to pore over to see the best of the race. In case you missed it, Acura won the overall race, finishing both first and second and beating out the highly competitive Cadillacs. The pink and white Meyer Shank Racing car you see in the photos is the winning car. Meanwhile, the Konica Minolta blue and black Acura came in second. As beautiful as these photos are, the environment in which the racers were forced to compete was far from that. Extremely cold temperatures for Florida made getting heat into the tires difficult, leading to spins, crashes and plenty of racing under a yellow flag. Being a 24-hour race, you get tons of different lighting situations throughout, which means photographers can get creative. Some of the night photography is especially eye-catching with its long exposures, but sunrise is easily the most beautiful time to witness during the race, as the sun rises over the ocean east of the track. Scroll through, above, to see the action from tons of different vantage points. Related video: 2022 Rolex 24 at Daytona | EXTENDED HIGHLIGHTS | 1/30/22 | Motorsports on NBC