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2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2021 Acura TLX revealed, finally looks like a credible luxury sports sedan

We've been given our first official glimpse into the brand-new 2021 Acura TLX sedan, and so far we like what we see. It's clear that Acura wants to be considered a brand that focuses on performance, boosting power with two turbocharged engine options and the return of the Type S variant after a decade-long absence. Acura stuck close to the well-received Type S concept when styling the new TLX, which means the sedan boasts crisp lines, aggressively creased sheetmetal and a low, wide stance. An angular grille is flanked by Acura's Jewel Eye headlights and Chicane LED running lights to create an expressive face, and similarly shaped taillights at the back end finish off a cohesive design. An A-Spec sport package adds darkened elements along with a unique set of 19-inch wheels and a rear spoiler. The 2021 Acura TLX Type S goes several steps past the A-Spec with a so-called Diamond Pentagon grille and larger side air intakes. A front splitter and rear diffuser join the requisite rear spoiler to round out the aero package. Quad exhaust tips and 20-inch wheels are also included as part of the package. But the big news is underhood, with a 3.0-liter turbocharged V6 serving as the headliner. Acura hasn't yet released power figures for the Type S, but promises it will be much more powerful than the outgoing 3.5-liter V6 with "a more than 50-percent increase in low-end torque."   Related: 2021 Acura TLX vs. luxury sedans: How they compare on paper   Standard TLX models will get a new 2.0-liter turbocharged four-cylinder engine that produces 272 horsepower and 280 pound-feet of torque. That's 66 hp and 98 lb-ft more than the previous naturally aspirated 2.4-liter engine, and Acura says there are 123 additional lb-ft at 1,500 rpm. Both engines will send their ponies through a 10-speed automatic transmission. Front-wheel drive is standard, and Acura's fourth-generation torque vectoring Super Handling All-Wheel Drive system will be standard on the Type S and optional on other TLX models. Inside, all TLXs get a tech-rich cabin that features a centrally mounted 10.2-inch display and Acura's latest True Touchpad Interface. A 7-inch digital screen in the gauge cluster is standard, and a 10.5-inch head-up display is optional. Acura's Integrated Dynamics System is controlled via a prominent silver dial, and it now offers a customizable Individual mode.

Honda tags Civic, Accord, HR-V, Fit and more in fuel pump recall

American Honda Motor Company's recent issues with fuel pumps continue, as a new recall affects a large number of Honda and Acura vehicles from the 2018-2020 model years. The recall covers a total of 136,057 vehicles, including select 2018-2019 Acura NSX, 2019 Acura RDX, RLX, and RLX Sport Hybrid models, as well as 2018-2019 Honda Accords, Civic Hatchbacks, Civic Type Rs, HR-Vs, 2019-2020 Insights, and 2019 Fits.  National Highway Traffic Safety Administration campaign No. 20V314000, published May 28, 2020, states that the low-pressure fuel pump inside the fuel tanks of the aforementioned vehicles could falter or completely fail. Should the low-pressure fuel pump fail, the car could stall, regardless of its state of motion. Recall documents reveal fuel pump might fail due to swelling of the fuel pump motor impeller, which would cause the pump to seize. This issue is the result of a problem with how the parts were manufactured. These "lower density impellers" were "exposed to production solvent drying for longer periods of time." This caused some impellers to have surface cracking, which resulted in "excessive fuel absorption," which warps the impellers. Here's a breakdown of how many vehicles of each type were potentially affected:  2018-2019 Acura NSX: 146 2019 Acura RDX: 34,405 2019 RLX: 124 2019 RLX Sport Hybrid: 206 2018-2019 Honda Accord: 11,227 2018-2019 Civic Hatchback: 24,235 2018-2019 Civic Type R: 1,785 2018-2019 HR-V: 39,676 2019-2020 Insight: 14,959 2019 Fit: 9,294 Honda will notify owners to schedule an appointment with local dealerships. The fuel pump assembly on all affected vehicles will be replaced for free. For more information, visit NHTSA. Related Video: