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Next-gen Acura TLX spied out testing in heavy camouflage

We’re sure you all remember that stunning Acura Type S Concept from yesterday. Acura said itÂ’s meant to influence the next-gen TLXÂ’s design, and lo and behold, here is the next-gen TLX. Of course, Acura has no intentions of letting us see the production car anytime soon, so weÂ’re treated to a heavily cladded prototype in the photos here. Looking at it in profile, the camouflaged car looks a whole lot like the Type S Concept we saw yesterday. The short rear overhang is similar, but the front of the production car looks like it hangs out over the front wheels a little further – it still shares the concept's overall long-hood/short-deck proportions, though. The roof tapers down into the decklid at a shallow angle, similar to the concept car. WeÂ’re sad to see the same quad exhaust isnÂ’t protruding from the rear bumper of this tester. Instead, it gets a dual exhaust with wide, rectangular outlets on both sides. We think the car weÂ’re looking at here is likely a regular TLX, and not the spicy Type S variant most likely seen last year. ThereÂ’s one interior photo our shooter was able to snag, showing a similar infotainment screen as that used in the new RDX, something we fully expect for the production car. That touchpad system is far superior to Acura infotainment systems of the past, but it still isnÂ’t perfect. An analog tachometer is visible off to the left, indicating that the regular TLX trims probably won't introduce a fully digital instrument cluster. Not that we'd expect that; even the new RDX maintains analog gauges in its top spec. However the TLX story plays out, it wonÂ’t hurt if the production car looks just like the well-received Type S Concept. ItÂ’s unclear how long weÂ’ll have to wait to see the car in full, but we'll keep you posted.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Driving Iron Man's Favorite Supercar, The Acura NSX | Translogic 215

There's fast, and then there's 3 electric motors plus a twin-turbo 3.5L V6 fast. On this episode of Translogic, we're dealing exclusively with the latter. Our host Jonathon Buckley heads to Atlanta, GA to experience the hybrid-electric power of the Acura NSX. Bucko even had the opportunity to chat with the car's chief engineer about how the NSX is evolving the segment, much like its predecessor did nearly 3 decades ago. "It's gonna change the automotive segment very much like that original car did," said Jason Widmer, Chief Engineer for the NSX. Referencing the all-aluminum body on the original car and the 3 extra electric motors on the current model, Jason brings to light some of the more leading edge pieces of technology in the vehicles. Between the insanely smooth acceleration and the wonderfully loud engine noises, this is one hybrid that seems to give drivers the best of both worlds. This car has so much cool tech, it's no wonder it was Iron Man's vehicle of choice in the cinema blockbuster The Avengers. This is one car you have to see to believe so check out the episode above and see what we mean! Click here to find more episodes of Translogic Click here to learn more about our host, Jonathon Buckley Acura Hybrid Performance Supercars Translogic Videos Original Video supercar electric supercar hybrid supercar electric hybrid