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Acura to roll out NSX Prototype for Mid-Ohio IndyCar race

Acura will tease us yet again with its next-gen NSX when it makes an appearance at Mid-Ohio Raceway before the circuit's IndyCar race early next month. To be fair, the car's in-motion debut won't take the form of a production model - that's still a ways off - the vehicle will be a prototype. It'll be sporting custom graphics and an eye-catching paint (wrap?) job to draw the attention of the spectators, but really, we just want to hear this thing rounding the legendary road course at full chat.
The NSX prototype doesn't look to be much different from the various showcars we've seen over the last couple of years, with the same mid-engined, hybrid V6 power and all-wheel drive all present and accounted for.
The display will take place before the Honda Indy 200 IndyCar Series on August 4. The race itself starts at 3:00 pm and will be shown on NBC Sports Network.

The Acura Integra is coming back, but what exactly will it be?

Yep, the Acura Integra is back! Acura has offered limited information about the revival of its compact nameplate, and while we suspect it will replace the ILX outright when it debuts in 2022, Honda's luxury subsidiary has yet to cough up any more useful information. That's fine; it means we can fill the void with baseless speculation educated guesses as to what form the next-generation Integra will take.  While we're all excited about its resurrection, Autoblog is not a hive mind, and each of us has a different idea of what a new Integra could (or should) be. Here are our takes, for whatever they're worth, which could easily be absolutely nothing.  Associate Editor Byron Hurd: Yes, that's a photo of a CR-Z model at Honda's design studio. Bear with me here; I promise I'm going somewhere with this. Frankly, as cool as it would be to see Acura take the fight to the likes of the Audi A3, Mercedes-Benz CLA and BMW 2 Series Gran Coupe, I can't help but look at the (lack of) success of the ILX and wonder whether there's any hope for something so formulaic.  While I'm sure this will offend at least a few "purists," I'd love to see Honda leverage whatever equity the Integra nameplate has left to pivot its more mainstream cars toward electrification. Sure, an all-wheel-drive take on a Civic Si or Type-R sounds really cool, but how about an accessible fastback coupe or sedan with a scaled-down version of the NSX's powertrain, flipped front-to-back? Base it on a smaller (turbocharged?) ICE, stick the electrified axle in the rear, and voila. Ford has proven that hybrids don't have to be expensive; heck, even the CR-Z was cheap back in the day.  As bothersome as this idea may seem to the faithful, consider this: The ILX wasn't a bust because it was called "ILX." Small sedans just aren't worthwhile investments for automakers right now, so as abhorrent as hybridization or electrification may seem, the alternative could very well be a subtle crossoverification of the Integra nameplate. Does that sound more appealing? Because I sure don't think so.  News Editor Joel Stocksdale: So, just as was the case with the Integra and even the ILX, I have no doubt the new Integra will be based on the Honda Civic. And I think that will probably be a very good thing. The new 11th-generation Civic seems to be as good if not better than the outgoing one, so add some nicer interior pieces and some sound-deadening, and it should be a great, roomy entry-level luxury alternative.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.