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2019 Acura RDX compact crossover goes into production in Ohio

Acura has kicked off production of the all-new 2019 RDX, capping a $54 million investment in new technologies and processes at its plant in East Liberty, Ohio, where the compact crossover will be built. It goes on sale starting in June, though prices are yet to be announced. The RDX is Acura's best-selling model, and the 2019 model was designed and developed in the U.S. for the first time. Acura says it's the first in a new generation of vehicles based on its Precision Crafted Performance brand direction, which is based on the Precision Concept and Precision Cockpit concepts from 2016. Honda's investment in its East Liberty Auto Plant brought two firsts for a mass-produced Acura: a new roller hemming process for the crossover's large panoramic sliding moonroof and the use of high-performance structural adhesives to increase body rigidity. It also gets a new multi-layer paint system to handle the new premium exterior color options. The RDX is powered by a 2.0-liter four-cylinder VTEC Turbo engine built in nearby Anna, Ohio. It makes 272 horsepower and 280 pound-feet of torque and is paired with Acura's 10-speed automatic, made at the company's transmission plant in Tallapoosa, Ga. Also notable is the "Super Handling All-Wheel Drive" system, which shifts more power to the rear axle to improve handling. It also gets a new, lightweight Acura-only platform that stiffens the body and adds more interior room and cargo space. Acura is also debuting a new True Touchpad Interface in the RDX that offers a unique one-to-one position with the 10.2-inch center display screen that works a little differently than a traditional cursor interface. You can read our review of it here. Related Video: Featured Gallery 2019 Acura RDX production Image Credit: Acura Plants/Manufacturing Acura Crossover acura rdx

2024 Acura TLX with fewer trims and more equipment starts at $46,195

We'll start with the pricing for the revised 2024 Acura TLX, then recap the new math and what shoppers could get for the money. MSRPs for the sports sedan including the $1,195 destination charge, and the changes from 2023 launch pricing, are: TLX with Technology Package: $46,195 ($1,450) TLX A-Spec: $51,195 ($1,500) Type S: $58,195 ($1,750) There were eight trims on offer in 2023, a bit much for shoppers to parse and digest. Now there are three. The former TLX 2.0T entry-level trim is one of those biting the dust, resulting in an automatic $5,450 increase for a 2024 TLX compared to 2023 pricing at launch. A $500 price increase during 2023 means the real difference right now between a 2023 and a 2024 is $950. That TLX with Technology Package price pays for more standard equipment, Acura making its 12.3-inch all-digital display gauges factory fit across the board. The cluster presents two appearance choices here, a "Crafted" design that looks like two standard dials, and an "Advance" design that puts the tach and speedo on the periphery, filling the center with a speedo and various graphics for ADAS and infotainment. This trim also comes in front-wheel drive only, while the two trims above come standard with Acura's Super Handling All-Wheel Drive (SH-AWD). The brand's Precision Cockpit touchpad infotainment controller carries over with a touchpad and a larger screen, 12.3 inches versus 10.3, and the processor running it is faster. Wireless CarPlay and Android Auto are now included, while the ambient lighting control is now accessed directly from the main menu rather than being buried in submenus. Today's difference between a 2023 and 2024 A-Spec is $1,000. Taken like-for-like, though, this trim is actually $880 less expensive. The 2023 TLX sat on 18-inch wheels as standard, Acura charging $1,880 for an optional set of 19-inch wheels in Glint Black. For 2024, the 19-inchers are standard, wearing Shark Gray instead of Glint Black. On top of all this, the A-Spec gets gloss black on its new, reshaped rear spoiler, and gloss black diffuser encasing new round tailpipes in place of the old square covers. Subtract that $500 bump from last year, the 2024 TLX Type S is $1,250 than a dealer inventory 2023 TLX Type S. The top trim adds a third gauge cluster design in Sport+ mode that features a big horizontal bar graph for the tach, which sounds similar to what’s in the Integra Type S.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.