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The Aston Martin DB11 leads this month's list of discounts

We've got something of a broken record to report this month. The 2020 Acura NSX and 2020 Aston Martin DB11 have swapped places atop the discounts leaderboard for a fourth month in a row. For the month of March 2011, it's the British entry again in the lead. The DB11 earns top billing with an average discount of $24,614 off its sticker price, meaning buyers are paying an average transaction price of $177,206. That still a large suitcase full of bills, but at least it means buyers get to stare at a drop-dead beautiful coupe in their driveways with as much as 630 horsepower underhood. And if you love Aston Martin's svelte sense of style but don't want to spend quite so much money, you could always choose the 2020 Vantage that's selling for around $143,000. That's nearly $13,600 off that car's sticker, which is enough to land in seventh spot overall. Up next, as we've come to expect, is the Acura NSX. The hybrid-powered supercar from Japan is selling for $137,663 on average this month, which represents a $22,340 discount and seems like an exceptional deal for a 573-horsepower technological marvel that can scoot from 0-60 in just 2.9 seconds. That also represents the largest percentage of savings off the sticker this month. In third place for the month is the Audi R8, making March the second straight month that this trio of supercars has led the list of discounts. Buyers are saving $18,331 off the R8's sticker, which equals an average transaction price of $175,508. That's awfully close to the selling price of the DB11, for those lucky enough to be deciding between the two. Related Video: Driving Iron Man's Favorite Supercar, The Acura NSX | Translogic 215

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

How I was reunited with my Acura TSX after 16 years

Back in 2006, I did a very unusual thing: I ordered an Acura. While ordering your car is always unusual in this country, doing so for an Acura (or Honda) is even stranger given how few combinations of color and options there are. The chances of finding what you want at a dealer are high. Despite the odds, though, I needed to order my 2006 Acura TSX with the combination of Arctic Blue paint, touchscreen navigation and, crucially, the six-speed manual transmission. Three months later, it was in the driveway. Fifteen months later, however, it was out of the driveway. I had just got my dream job as an automotive journalist and no longer needed to own a daily driver. The TSX would just be collecting dust and depreciation down in a garage, I hadn’t exactly grown attached to it after so little time, and it certainly didnÂ’t seem like a collectible car to hang onto for posterity. After months of trying to sell it (turns out all those dealers were on to something with their inventory builds), a nice young man named Chanc flew to Los Angeles with a check in hand. I took off my RIZ plates, he slid that manual transmission into first, and off my TSX went to its new home in Utah never to be heard or seen from again. Until Christmas Eve of last year. While enjoying an egg nog, I pulled out my phone to find I was tagged in the below Instagram post by someone named Tyson Hugie. It took me a second to process what I was seeing: somebody handing over keys to an Arctic Blue Acura TSX with a red bow on top. “Wait, what?” I exclaimed.           View this post on Instagram                       A post shared by Tyson Hugie (@tysonhugie)   “IÂ’m an Acura brand aficionado, some call me an addict,” Hugie explained to me on an episode of the Autoblog Podcast recorded in the TSX itself. ThatÂ’s putting it lightly, and itÂ’s an addiction thatÂ’s resulted in quite the following on Instagram and YouTube, where he documents his collection/projects. “IÂ’ve been a fan of Honda and Acura products since the late ‘90s. Whenever I come across a particularly rare model, it kind of stays with me a long time.” His collecting started back in 2011 after Acura threw a red-carpet party for him, and more notably, the Acura Legend he owned that rolled over 500,000 miles. It has since crested 585,400. Nearly 30 other Acuras and Hondas have come, gone and stayed alongside it in HugieÂ’s garage since then.