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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

Acura NSX to end production in blaze of glory with Type S

Production of the Acura NSX is coming to an end after the 2022 model year. Before it goes, though, Acura is promising one last hurrah, in the form of a Type S variant. Said to have performance improvements and limited production, it will prove to be the ultimate form of Honda's second-generation supercar. So far, Acura has only released some teasers and a few vague statements. Now, normally when car companies make ambiguous declarations about improved performance, that means something like stiffer shocks or bigger rims (after all, handling is a form of performance, no?). In this case, Acura specifically says the NSX Type S will have more power and quicker acceleration in addition to sharper handling. That's some real talk, even if no hard figures were provided at this time. From the teasers, we can see a few visual signifiers that will distinguish the Type S from regular NSXes. Firstly, the engine cover is finished in red, a color that has traditionally been reserved for high-performance Hondas like the Type R Civic, Integra, and the NSX of the '90s. Much of the brightwork seems to be blacked out, like the door handles and rear badge. They've also added a small Type S emblem located just in front of the rear wheels. Only 350 Type S variants will be built, with 300 of them allocated for the U.S. market. And it looks like the regular NSX may not even be available. Acura's website no longer shows the regular NSX. Only the Type S is shown under the model selection menu. Prices of the first-generation NSX, introduced in 1990 and considered one of the best supercars of its era, have been on a steady rise in recent years. It's hard to say whether this generation NSX will follow suit in the collectors' market decades from now, as despite positive reviews it never quite caught with brand-conscious buyers. But if it does end up becoming a sought-after classic, though, the Type S will surely be worth a hefty premium. The NSX Type S will be fully revealed next Thursday, August 12, during Monterey Car Week, where the very first serial production 2022 NSX Type S will be sold to the highest bidder at Mecum Auction’s Monterey sale on Saturday, Aug. 14. All proceeds from the sale of VIN #001 will benefit charity, including a STEAM (science, technology, engineering, art and math) education program for underserved youth.

Acura Integra Luggage Test: How big is the trunk?

The new 2023 Acura Integra, just like the original 1986 Acura Integra, has four doors and a hatchbacked trunk. That lends it more versatility than a regular enclosed trunk, and judging by the official cargo capacity numbers, more space, too. On paper, it wows with 24.3 cubic-feet, which would in theory be better than some small crossovers like the Mazda CX-30 and Subaru Crosstrek. It should also kick the luggage-testing snot out of the Honda Civic, with which it shares so much. That car, including the Civic Si, has a 14.8 cubic-foot trunk.  In theory, the Integra should be able to stuff 10 cubic-feet worth of extra luggage in its hatchbacked cargo area than the Civic can. Let's not bury the lede, here: Ah, no it can't. Not even close. The Integra can carry less stuff than a Civic sedan. Ditto a Mazda CX-30 and Subaru Crosstrek, for that matter. No matter what else is about to follow, though, this shot is ultimately an important one. Look at that opening! It's huge and obviously makes loading so much easier. Remove the cargo cover and lower the seats, and you also have substantially better maximum cargo capacity and versatility than any sedan could provide.  It also lets a 2-year-old do this. OK, now that small people storage is out of the way, let's talk about the cargo cover. It is a gigantic mesh piece bracketed my rigid plastic. This means that you're pretty much screwed if you suddenly need space beyond what's below the cover. You ain't storing this thing inside the car. There is a slight silver lining, however, which I'll get to momentarily.  First, let's see how many bags fit with the cover in place (ish).  As in every luggage test I do, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). That's all the big bags up there, but as you can see (above right), the blue bag is totally smashed. I couldn't do that if there was actually something in the bag. Ergo, forget this. This would be the four biggest bags plus the fancy bag, which is still a bit squished but usable. There is still an issue, though. The black bag at the upper right forced the cargo cover up and out of its bracket when the trunk lid was closed. The trunk still closed, though.