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2022 Acura MDX Type S specs boast 355-hp turbo V6, air suspension

Details have finally emerged about the new 2022 Acura MDX Type S. Positioned as the performance-oriented member of the MDX range, the midsize luxury SUV gains a turbocharged V6, Brembo brakes, an air suspension, and a longer list of standard features. Acura takes the heritage-laced "Type S" designation seriously; the badge also appears on the NSX and on the TLX. While we love the thought of an NSX-powered MDX, it's the TLX that was asked to provide its engine. Power comes from a new 3.0-liter V6 that's turbocharged to 355 horsepower and 354 pound-feet of torque. Acura points out these figures make the MDX Type S the most powerful crossover or SUV it has ever released. The six-cylinder spins all four wheels via a 10-speed automatic transmission that has been redesigned to provide quicker shifts, and a Super Handling All-Wheel-Drive (SH-AWD) system programmed to send up to 70% of the engine's torque to the rear wheels. And, as always for Acura's SH-AWD, 100% of that torque can be sent to the left or the right wheel (aka torque vectoring). Acura's first air suspension system appears on the MDX Type S. Adaptive and adjustable, the setup relies on data sent by an armada of sensors and on user input to make the ride sporty, comfortable, or anything in between. Using air springs also allowed Acura to give the Type S a lift mode, which increases the ground clearance by about 2 inches when users need to drive in deep snow or on rough terrain. Next, engineers turned their attention to the brakes. Brembo provided four-piston front calipers designed to work with rotors that are about half an inch bigger than the standard MDX's, and Acura points out that it tuned the electric-servo system to give the Type S a pedal stroke that's similar to the NSX's. The red calipers fitted to both axles are visible through 21-inch wheels wrapped by Continental ContiSeal self-sealing tires. Painting the calipers red was purely an aesthetic decision, but many of the other design changes that help the Type S stand out from the regular MDX serve a purpose. For example, the engine bay receives about 10% more air thanks to a redesigned grille. And, the vents on either side of the front bumper direct cooling air to a pair of sub-radiators mounted on either side of the engine bay. Some of these functional changes aren't immediately visible: Acura went as far as relocating the battery to the trunk to improve weight distribution.

Acura NSX to be built in Ohio in 2015

Honda today confirmed that the forthcoming Acura NSX hybrid supercar will be built at a brand-new facility in Ohio. This will be the company's third plant in Ohio, and will come as the result of a $70 million investment. Honda first hinted that NSX production would be coming to Ohio when the original concept car was revealed at the 2012 Detroit Auto Show.
Honda's new facility, called the Performance Manufacturing Center, will encompass a 184,000-square foot space inside of the automaker's former North American Logistics building and will employ 100 associates. As you might expect, the Performance Manufacturing Center is located just a few miles from Honda's American-based R&D facility, as well as the Marysville auto plant, where production of the 2014 Accord Hybrid will kick off this fall.
"The location of this facility is in the midst of one of the greatest collections of engineering and production talent in the world. So it makes sense that we will renew the dream and build this high-tech, supercar in Marysville, Ohio," said Hidenobu Iwata, president and CEO of Honda of America, in a press release.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.