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Auto blog

Acura will sell its EVs exclusively online starting in 2024

Sun, Jan 29 2023

Honda has big plans for the new year and electrification will play a huge part of that, the company's recently-promoted SVP of Sales, Mamadou Diallo, told reporters on Tuesday. Expect to see a lot more Honda and Acura hybrids on the road this year, ahead of a major EV push come 2024. Overall, Honda is officially aiming to move 1.2 million units in 2023, with Acura shooting for 160,000 units, a 20-25% increase over what they sold in 2022. And although the company managed to maintain a single-digit days' supply of vehicles throughout last year, it enters 2023 with a glut of cars and trucks and a 17-day supply. As such, dealers are going to be looking to move a lot of that inventory before this year's models start arriving so fingers crossed, we could potentially see some Tesla-level price cuts in the near future. "In 2023, we will see the strategies we've been talking about, including growing sales of light truck models, increasing volume of hybrid-electric models and the start of digital sales at Acura," Diallo said in a Wednesday press release. "All this leads toward our vision of 100-percent electrified sales by 2040 to fulfill our ultimately goal of zero emissions by 2050."  The ZDX and ZDX Type S will be Acura's first full-EV offerings and serve as the harbingers of the company's new, exclusively online EV sales strategy. Diallo didn't have much additional information regarding how the system would work — such as whether haggling was allowed or how individual vehicle prices would be set — but assured the assembled journalists, "as we get closer to [the ZDX debut], we certainly will be discussing this a little bit more with our dealer body and the press in general. For right now we're still finalizing all those details." Acura joins Ford, Volvo, GM and VW in shifting its electrified vehicle sales to the digital marketplace.  For its part, Honda is planning a significant increase in its hybrid vehicle production in 2023, starting with the newly-redesigned Accord and Accord Hybrid (they'll also be Honda's first with Google Built-In). The company "will continue to increase hybrid sales through core models as an important step in bridging customers to full electrified vehicles while reducing GHG emissions," the Wednesday release reads. Honda anticipates a solid half of this year's CR-V and Accord sales to be of the hybrid variety and its efforts bolstered in 2024 with the introduction of a new Civic hybrid.

Acura doesn't have plans for a new MDX hybrid

Tue, Dec 8 2020

Besides an entirely new platform, suspension, and a turbocharged Type S model coming soon, the 2022 Acura MDX is new in another way: it seems to be losing its hybrid trim level. During a media roundtable, Acura's global development lead confirmed that there are no plans for a hybrid version of the new MDX. Part of the reason for the lack of a hybrid for the new MDX is the aforementioned Type S model. The Acura development lead noted that the outgoing MDX Sport Hybrid is the current sporty, high-output version of the crossover. That mantle is now being taken over by the Type S with its turbocharged 3.0-liter V6. The new Type S makes 355 horsepower and 355 pound-feet of torque, which also represents a large power increase over the Sport Hybrid's 321 horsepower and 289 pound-feet. The Type S won't be able to do everything the Sport Hybrid could do, though. While official fuel economy numbers haven't been revealed, we're confident the Type S won't be able to hit the 27 mpg combined of the hybrid. The Sport Hybrid's powertrain was also quite interesting, as it combined its 3.0-liter naturally aspirated V6 with a trio of electric motors. A single motor worked in conjunction with the engine to power the front wheels, and one motor each powered the rear wheels and provided torque vectoring. It was sort of like a backwards NSX. While Acura doesn't have plans for a hybrid right now, it is possible the brand could change its mind. And in an ever electrifying world, it would be surprising if we never saw a hybrid MDX return. Related Video:

Honda reports $1.9 billion profit in first quarter despite sales lag at home

Wed, 31 Jul 2013

Ford, General Motors and Chrysler have been living in a world of sunshine and buttercups after their April-through-June financials hit the newswire, and Toyota is doing pretty good as well. Honda? Not so much.
While Japan's third-largest manufacturer saw $1.9 billion in profits, the 5.1-percent jump was lower than expected thanks to a drop in its home-market sales. US sales also took a sting, as Honda hasn't been able to match the SUV and truck demand that are currently permeating the American market, despite an uptick in Accord sales.
Honda's initial forecasts targeted a take of 209.3 billion yen ($2.1 billion at today's rates), and while a $200 million shortfall is nothing to sniff at, we'd hardly take this as Honda being in trouble. And even with the dip, Honda hasn't adjusted its forecast for the fiscal year, which remains at 780 billion yen ($7.9 billion).